Maybelline is the go-to beauty brand for many Filipinos because of its quality products that are on par with other high-end brands. You'll find that Maybelline products are not only deemed holy grail status but will also definitely not break the bank. It is a reliable brand for both makeup newbies and experienced users alike.
Their products are user-friendly, convenient, and iconic. We know how much you love the brand which is why we've rounded up the top 10 Maybelline products whether you want to get started on your makeup kit, refill old favorites, or give them as gifts. We also have a buying guide to help you find the best products for you!
Makeup artist and hairstylist since 2017 and has worked on various commercial and editorial projects. Likes to put glitter on everything and believes that "you can never put too much blush".
Our recommendation articles are carefully researched and crafted by the mybest Philippines team of writers and editors. To stay true to our company’s mission and vision to help users’ selection process easier, we also collaborate with experts from various fields to ensure that our content stays factual and useful.
The expert oversees the Buying Guide only, and does not determine the products and services featured.
The products and services listed are ranked independently by the editorial team based on the points mentioned in our thoroughly researched buying guide (as of 01-16-2023).
Table of Contents
Here are some key points to consider:
For more detailed information, read through our buying guide below.
Makeup can be categorized into face, eyes, lips, and brow products. This makes it easier for you to classify the products, whether you are no stranger to cosmetics or looking to build your makeup kit.
When it comes to makeup, it all starts with great skin. After all, it will be the canvas upon which you will lay the foundation for your look. Even if you are not going for a full glam look, you will look made up if you have evened out your base.
Maybelline has a great collection of foundations that can stand up to high-end brands. Their formulation is noted for matching with oily skin as well as providing great coverage without piling on the layers. They also have quite an extensive shade range.
If you want to hide dark spots, circles, and acne, their concealers and correctors have a creamy formula that can do the job well at a fraction of the price.
They say the eyes are the windows to the soul, and what better way to emphasize them than eye makeup. Whether your go-to is a sultry smoky or an everyday neutral look, you can be sure that there is something that can match your preferences.
If you have sparse lashes, you can lengthen them with their iconic mascara. Fun fact, Maybelline and Rimmel were the first to develop the mascara we enjoy today. In addition, if you want something dramatic, you can opt for bold, statement eyeliner.
Sometimes a swipe of lippie is all it takes to look made up in an instant when you are in a rush. A bold red lipstick can do wonders for your looks and confidence. If you want something long-lasting, try their liquid lipstick line. They also have tinted lip balms, which work in a pinch if you need that extra moisture boost for your lips.
If you want something more muted, we suggest going for an MLBB or my-lips-but-better look. It has risen steadily in the past years. This pertains to products that provide just a wash of color that makes your lips look natural, and Maybelline has quite the collection of those.
The eyebrows are another thing that can easily make you look made up without much effort as these quite literally frame your face. This way, you won’t have to exert much effort. Maybelline offers an array of eyebrow tools, from pencils to powders, that can easily complete your look.
Selecting the right shade is just as crucial as choosing the type of product. You want your base makeup to look as natural as possible. This means picking out shades that closely resemble your skin. You could always try those virtual try one makeup features, but having an idea of what complements you also comes in handy.
Picking your makeup shade can be tricky if it is for foundation. You want to remain as natural as possible and not like you have a mask on your face. You also want to avoid the dreaded demarcation line between your neck and face.
Do not swatch on your arm as it is a different shade from your face. Apply it to your chest or even your jawline. Don't worry about picking the exact match, it is fine to go a bit lighter as foundation tends to oxidize as it reacts to the oils on your face and the environment. Keep in mind your skin's undertones as well.
The same principle applies to your brows. Go one shade lighter. It is easier to build up the product than to remove it, especially if you make a mistake. You also don't want to make your brows appear heavily drawn in or almost cartoonish.
Knowing your skin's undertone is also important when choosing lipsticks, as these tell you what colors match you best. Basically, there are 3: cool, warm, and neutral. To give you an idea, your lip color should not make you look washed out but have a brightening effect instead.
Cool-toned individuals have blue or purple veins prominent on their arms and tend to burn when exposed to the sun. Silver jewelry also matches well. Blue and purple-based colors are a match as well. Think cranberry and wine shades.
Those with warm skin tone have green veins and tan under the sun. Gold jewelry also looks better on you. Look for lippies with warm tones and orange hues. On the other hand, neutral undertones are a mix of both cool and warm undertones. So, you can feel free to mix and match colors as you have a variety at your disposal.
Makeup products have different formulations ranging from powder, liquid, cream, and gels. There is no right or wrong answer; it depends on your skin type and preference. If your skin is on the drier side, you can get away with liquid foundations, while those with oily skin are more equipped to deal with powders.
As for lipstick, if you want a matte look, you can go for a liquid lipstick. These also last longer on the lips. On the other hand, traditional liquid lipsticks give you the convenience of easier application. Again, the formula you choose will base on your preference, and in some cases, your experience applying makeup.
For a drugstore brand, Maybelline has a reputation for offering long-wearing products that will get you through the entire day. This is handy, especially in a climate as humid as ours, when even your morning commute can melt off your makeup. Their products are suitable from daily makeup to special occasion type of looks.
Look at the labels or tags if you want a waterproof option. Waterproof makeup will ensure that your "face" will last longer, even under the rain or after heavy sweating during commute.
You might be surprised but Maybelline does offer hypoallergenic products. It is great if you have sensitive skin seeing as it is both accessible and affordable. This is especially true for their mascaras and some of their foundations, you just have to check which one.
Click to purchase
Fit Me Matte+ Poreless Liquid Foundation
All Your Foundation Needs In One Bottle
Tattoo Brow Ink Pen
Lightweight Primer That Instantly Blurs Pores
The Blushed Nudes
Up to 12 Hours of Oil Control and SPF Coverage
Instant Age Rewind 2-in-1 Concealer + Treatment
Instantly Erases and Conceals Dark Circles
Clear Smooth All In One Powder Foundation
Helps You Achieve That Natural Makeup Look
SuperStay Matte Ink Liquid Lipstick
Long-Lasting Lip Color for Up to 16 Hours
Color Sensational Powder Matte
Highly Pigmented With a Powdery Matte Finish
Curl-Lock Formula for Full Lush Lashes
Eye Studio Hypersharp PowerBlack Liquid Pen Eyeliner
Add Drama and Flair to Your Makeup Look
Brow Define and Blend
Creates Defined and Filled Eyebrows for a Natural Look
Looking for the perfect foundation is the most crucial step in building your makeup routine, especially if you want it to last in our humid climate. Maybelline’s Fit Me foundation ticks all the boxes of the ideal foundation.
This foundation delivers great results at an affordable price and can easily hold its own over other high-end brands. It is long-wearing, which means it won’t make you look haggard come midday, thanks to its micro-pore powders that control shine and blurs your pores.
It offers a medium but buildable consistency that provides a seamless, natural finish, but it is lightweight enough for everyday use, so it doesn’t feel like a mask. If you have trouble finding your ideal shade, it comes in 20 shades that are perfect for Filipino skin tone - no more worrying about looking too pale or too dark.
Maybelline's Baby Skin Instant Pore Eraser is an absolute favorite when it comes to drugstore primers. One of the most crucial steps in a makeup routine that people often forget to do is to apply their primer, which often gives you a seamless base for your foundation.
This Maybelline product gives you that and so much more! It allows for a poreless finish to help give you that natural no makeup look. It is also weightless and suitable for people with sensitive and acne-prone skin, earning itself its place as one of the most lovable Maybelline products!
If you find yourself constantly having a full day ahead of you where you're always on the go, you may want to add Maybelline's Fit Me Compact Powder to your collection of holy grails. Its micro-powder helps control shine for up to 12 hours, making you look and feel fresh all day long!
If you often find yourself breaking out wearing face masks all day, this Fit Me Compact powder is perfect for keeping away all that oil from sticking to your skin. It is ideal for all skin types and skin tones, so it's definitely perfect for Filipinas.
Not only are you oil-free, but you'll be protecting yourself from the sun with its SPF 28 PA+++ as well as against pimples since this product is non-comedogenic and won't clog up the pores on your skin.
As a hardworking person who loves their me-time before going t bed, we all know the struggle of not getting a full 8 hours' worth of sleep. This often results in some unsightly dark under-eye circles that are too hard to get rid of but don't worry because this Maybelline Concealer does the hard work for you!
This concealer ought to make you look awake in a jiffy. It is infused with goji berry and haloxyl, which are two ingredients noted to brighten dark areas. The formula is very concentrated, and yet it applies smoothly to your skin.
This concealer has a thick formulation that is very easily blendable. A little goes a long way with this, so about 1 to 2 pumps of the product are enough. The best thing about this is that it doesn't settle into fine lines and provides a natural finish.
The Clear Smooth All In One is great for those days when you don't want to look too made up. This is ideal for when you just have to run a few errands for the day and still wanna look groomed and well-presented without having to use a full face of makeup.
It comes in a compact form, which means you can easily apply it in a pinch, especially for on-the-go gals. This means it's also especially convenient when you want to retouch your makeup throughout the day to avoid looking haggard with its shine-free formulation.
This powder foundation from Maybelline is also lightweight and helps give your skin the perfect no-makeup makeup look. It even comes with SPF 32, so you have added protection from the sun's harsh rays, making it ideal for Filipinas who wanna look their best and still take care of their skin.
Lipsticks tend to fade easily, primarily because we are always using our mouths. We constantly have to reapply because it smudges when we eat, drink, or even lick our lips. The SuperStay Matte Ink will definitely take care of this for you!
Liquid lipsticks have taken the beauty world by storm because of their long-staying power, and this Maybelline product more than lives up to the hype! It can last up to 16 hours with no retouches and is transfer-proof, so it won't stick to your facemask.
This is ideal for when you attend all-day events or your nightly chow with girlfriends, so you'll be sure not to worry about having to retouch your lips every time. The best thing is that it comes in 40 shades, so you can easily choose an everyday nude to a fiery and bold red.
Sometimes the thought of wearing lipstick on a normal day can be daunting. This is especially true if the shades are not everyday friendly, hence the rise of MLBB shades. Maybelline has an extensive shade range that caters to Filipina's skin tone.
You'll be able to find muted brownish pink shades that won't make you feel ilang when wearing them. These shades are great for everyday use, providing just the right wash of color to your lips for that perfect blooming effect.
It has 2 times saturated powder pigments with honey nectar, which makes for a silkier finish, so it doesn't feel chalky when applied to your lips. They have a powdery matte finish that is not only lightweight but lasts a long time too.
Maybelline’s Hypercurl mascara has stood the test of time and has been a fan favorite ever since its release. It has a cult-like following and is the go-to product for students and working gals alike. It is perfect for everyday use as it gives you lusciously curled lashes without weighing them down.
If you are worried about raccoon eyes, never fear, as it is waterproof and smudge-proof. Its curl-lock formula gives you a volumized curl for up to 24 hours. This means it can last you through your daily commute from the morning to the evening rush hour without migrating to your under eyes by the end of the day.
Eyeliner is a great way to add personality to your eye makeup, and what better way to do that than with Maybelline's Hypersharp Liquid Pen Eyeliner? Be it a dramatic cat-eye or those cute Korean-style eyeliners, this liquid pen eyeliner has got you covered.
The Hypersharp eyeliner comes in a blacker than black shade for the ultimate intensity and allows for a 24-hour tattoo finish since it is both waterproof and smudge-proof. This way, you can slay your eyeliner the entire day without having to worry about smudging or retouching.
The best thing about this eyeliner is its 0.01 mm tip which helps give you laser precision and optimum control over your look, making it easy to line at any angle. This way, you'll be able to nail your winged eyeliner every time without having to press for time.
Get naturally defined brows with this dual-ended brow pencil from Maybelline. The angled tip is handy when it comes to individually drawing your eyebrow hairs, while the flat tip is great for shading any sparse areas. It is convenient because you don't have to sharpen it every time like other products.
The included spoolie brush is perfect for brushing out your brows and ties in everything to make this the ultimate brow pencil. You'll now have all the tools you need to fix your eyebrows in a pinch. It is a product that is appreciated by both beginners and makeup pros alike.
Below are some of the most asked questions on the web answered by the mybest team.
No information is available on Maybelline's website on whether their products are cruelty-free but based on some websites like Cruelty-Free Kitty and All Plants, Maybelline is a subsidiary of L'Oreal and is not cruelty-free since they operate in China, where the law requires them to test their products on animals.
No, Maybelline is a multinational cosmetics and personal care company that was founded in Chicago in the early '90s and is currently based in New York. It is one of the leading beauty brands in the Philippines as well as worldwide since they provide top-quality products at affordable prices.
The local Maybelline product line gets a lot of love since they provide a good variety of shades that fit the diverse skin tones of Filipinas. They offer shades that range in three main categories: Light, Medium, and Dark.
If you're thinking about building your own makeup kit, gifting your bestie something special, or just want to simply restock on different beauty essentials, these makeup products make for great basics that will help you or your friends have everything you need in your routine.
Author: J. Cuizon
Re-Editor: Andi Sanchez
Our buying guide was carefully researched and crafted by the mybest team of writers and editors, in collaboration with the expert featured in this article. We used the buying guide as a basis for choosing and ranking the product recommendations, and we looked at reviews and ratings from different E-commerce sites like Lazada, Shopee, and more.
No. 1：Maybelline｜Fit Me Matte+ Poreless Liquid Foundation
No. 2：Maybelline｜Tattoo Brow Ink Pen
No. 3：Maybelline｜The Blushed Nudes
No. 4：Maybelline｜Instant Age Rewind 2-in-1 Concealer + Treatment
No. 5：Maybelline｜Clear Smooth All In One Powder Foundation
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The descriptions of each product is referenced from the content available from the manufacturer, e-commerce sites etc.
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