Purple shampoos retain your hair color by neutralizing unwanted yellow undertones so you can flex that fresh-from-the-salon hue of your new hairdo! Whether your hair is bleached or pigmented blonde, platinum, ash, or silver, these tend to fade over time, giving the unwanted brassy tones an opportunity to resurface.
Brands such as L'Oreal, Kérastase, and TRESemmé have purple shampoos that not only get rid of yellow tones but also have ingredients to prevent dryness and further damage. We listed down the best purple shampoos in the Philippines and included a buying guide for you to know which factors to consider when looking for products. We also invited board-certified dermatologist Dr. Mara Elinor Grace "Meg" Sison to share her insights and tips in our buying guide section!
Dr. Sison is a board-certified dermatologist who practices in the Philippines and sees both medical and cosmetic dermatological cases on skin, hair, and nails.
Our recommendation articles are carefully researched and crafted by the mybest Philippines team of writers and editors. To stay true to our company’s mission and vision to help users’ selection process easier, we also collaborate with experts from various fields to ensure that our content stays factual and useful.
Buying guides reviewed by featured experts.
Products or services listed have been independently ranked by the mybest Editorial Team based on the points mentioned in our thoroughly researched buying guide as of 01-16-2023. Experts featured in this article did not participate in the selection and ranking process.
People who had their hair bleached or colored in shades like blonde, ash, silver, and platinum have one common dilemma - the supposedly icy hues turn into a brassy tone. Asians are more prone to experiencing this occurrence when dyeing hair into a lighter hue because we have naturally black to dark brown tones that have intense brassy yellow undertones.
When the bleach fails to cover the underlying tone or your new hair color fades, it allows your warm undertones to show up again. Purple shampoos can get rid of these warm brassy tones by leaving behind its temporary purple hue on your hair to neutralize the yellow shades and keep the cooler tone longer on your hair.
The reason behind purple shampoo's ability to counteract brassy hair is explainable through a simple color theory. In the color wheel, purple sits on the opposite end of yellow, and when contrasting colors are combined, they neutralize each other.
Purple shampoos contain small molecules of purple dye that help neutralize the unwanted brassiness and yellow tones in blonde hair, making it last longer in between salon appointments. The purple color varies from different intensities. The darker the shade, the more potent the shampoo.
Here are some key points to consider:
For more detailed information, read through our buying guide below.
Purple shampoos vary in shades; some appear to be lighter and more translucent, while some are dark and opaque. In line with this, it is best to go for formulas with deeper shades of purple. These dark purple formulas can provide darker and richer pigments that effectively counteract unwanted yellow tones.
According to the color theory, purple is the opposite of yellow. Hence the more purple the formula is, the more it can cancel out brassy hair. If possible, scan the images included in the product page or listing to see the shade of purple each shampoo is. You can also refer to customer reviews.
Purple shampoos come in many different shades of purple. The darker the hue, the more potent the shampoo. Choosing the intensity of the purple color in your shampoo depends on how light or how dark your hair color is.
Sulfate makes shampoos become foamy when combined with water for easier lathering. Also, they aid in getting rid of dirt and oil from the hair. However, some who are sensitive to sulfate may need other alternatives for shampoo. They are generally safe and harmless only when applied in small quantities.
On the other hand, it is a better choice to steer clear of sulfate, especially if you have dry hair. It can strip off your scalp's natural moisture which can lead to skin irritation. Additionally, if possible, opt for one that is free from excessive amounts of alcohol as it can also dry your tresses.
Sulfate-free shampoos can also have drying anionic surfactants like c14-16 olefin sulfonate which has the same drying effect as sodium lauryl sulfate (SLS). Look for shampoos with milder surfactants (amphoteric or non-ionic) such as sodium lauryl sulfoacetate, laureth-5 carboxylic acid, or disodium lauryl sulfosuccinate for treated or colored hair.
To maintain bleached hair, you have to put in almost twice the effort you exert compared to dealing with your natural hair color. Hence, it will be the best idea to go for a purple shampoo that maintains the hue and contains good-for-your-locks ingredients at the same time.
Bleaching or getting your hair may cause them to become dry and frizzy. With this, get a shampoo with coconut oil, jojoba oil, hyaluronic acid, or glycerin to keep your hair well-hydrated. Jojoba oil coats the outer portion of the hair and locks in the moisture for all hair types but especially for curly hair.
Hyaluronic acid and glycerin are humectants that have the capability of preserving moisture. Glycerin is present in plant oils like coconut oil and shea butter. These humectants can absorb and cling to water to keep your hair well-hydrated. With these ingredients, your hair becomes less prone to frizz and appears more lustrous.
Some shampoos also contain amodimethicone and Polyquaternium 10. Amodimethicone selectively adheres to damaged hair due to bleaching and locks in moisture, while polyquaternium 10 minimizes hair static through its conditioning properties.
Coconut oil is able to penetrate inside the hair shaft because of its high affinity for hair proteins, low molecular weight, and straight linear chain. This makes it a great ingredient in hair care products.
Jojoba oil moisturizes the hair, adds nutrients, and stimulates the scalp. Hyaluronic acid is a humectant that attracts water from the atmosphere but it has no affinity for hair proteins. Studies on the use of hyaluronic acid for hair combined it with other conditioning agents but there was no comparison of these complexes with existing formulas available in the market.
Although dyeing or bleaching your hair is a great way to change up your style, other issues that may arise are hair fall and breakage, which may also result in gradual hair loss. With that, let us explore some components to look out for. Vitamin B5 in purple shampoos benefit people who experience thinning or chemically or styling-damaged hair because it helps improve the volume, luster, and texture.
Magnesium is an anti-stress mineral that addresses hair loss due to stress by encouraging follicular hair growth. Not only that, it promotes healthy hair growth and staves off dryness from the accumulation of calcium on the scalp. Hair follicles are mostly made of protein, and magnesium assists in protein synthesis in producing melanin to slow down the graying of the hair.
Plant extracts that serve the same function are hibiscus flower extract, bergamot oil, and Cananga oil. In addition, amino acids such as aspartic acid, glycine, arginine, and glutamic acid also stimulate growth to fight hair loss.
Hair fall is caused by a number of underlying medical conditions and certain medications. It's best to consult with a board-certified dermatologist to evaluate the underlying cause/s and for targeted treatment of hair fall.
Purple shampoos must cancel out brassiness and also strengthen the hair strands with the addition of plant extracts like tea tree oil, lavender, and Edelweiss flower. Vitamin E is an antioxidant present in pistachio and sunflower oil that improves blood circulation in the scalp, augmenting hair growth. It amplifies the hair’s elasticity and toughness, lessening the strain from heat and styling.
Tea tree oil helps manage dandruff, flakes, itchiness, and head lice through its antiseptic and antimicrobial properties. It is also effective in giving a deeper cleanse to rinse off chemicals from hair styling products and methods. Since starflower seed oil contains keratin, a protein considered as a building block of hair, it reinforces the strength and structure.
If you're experiencing hair loss, it is best to look out for products with sage oil or açaí oil. In order to combat split ends, go for a purple shampoo with passionfruit, basil, comfrey, echinacea, fenugreek, horsetail, olive, quince seed, or rosemary, and coconut, almond, or grapeseed oil.
When you have newly colored or bleached locks, you would want to go outside to show them off and maybe take a few pictures. The color shines bright as the sunlight hits it. But exposure to the sun’s ultraviolet rays may cause the hue to fade or change because when the rays come in contact with oxygen, it affects the melanin production in the hair.
In addition, the strands may become dehydrated, brittle, and rough. Thus, a purple shampoo with SPF protection against harmful UV rays so you can freely bask in the sun without worrying about the possible repercussions on your hair. If the purple shampoo doesn't have protection, look for brands with other hair care products specifically designed to guard your hair against the sun.
If it is your first time trying out purple shampoo or another brand aside from your usual, one of the important things you should look out for is the usage recommendation. The instructions must include any or all of the following: recommended amount, frequency of application, and how long you should leave them on your hair to get the best results and avoid overtreating your precious tresses.
It's important to use the product correctly according to the directions on the shampoo bottle. Some purple shampoos can be used more often, while others are stronger and could turn your hair purple if you use them too often.
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Classy Not Brassy Purple Shampoo
A Mild and All-Natural Formula for Reducing Brassy Tones
Ever Pure Brass Toning Purple Shampoo
An Anti-Fading and Anti-Brassiness Solution in One
Blond Absolu Purple Shampoo
Hyaluronic Acid-Infused Shampoo for Damage-Free Locks
Serie Expert Silver Anti-Brass Purple Toning Shampoo
Color-Clarifying Shampoo That Nourishes Your Hair Fiber
Revive Silver and Blonde Tones With This Nutrient-Rich Pick
Blonde Revival Purple Toning Shampoo
A Cruelty-Free Formula That Restores Hair Color, Softness, and Smoothness
Bed Head TIGI
Dumb Blonde Purple Toning Shampoo
Brightens Blonde Tones and Tames Frizz
Alchemic Shampoo in Silver
Gentle Solution to Brighten Cool and Metallic Tones
Blonde Brilliance Shampoo
Preserves the Sheen and Strength of Your Blonde Hair
Platinum Toning Purple Shampoo
Nourishes Blonde and Bleached Hair With a Frizz-Fighting Oil Complex
This purple shampoo from BeachBorn can eliminate unwanted brassy strands and extend your colored hair's life, sans the potentially harmful chemicals. It is the first in the Philippines to be locally made with an all-natural, sulfate-free, and paraben-free formula that hydrates and repairs your hair through its infusion of tea tree oil, lavender, and Pro-vitamin B5.
It effectively neutralizes orange hues that may appear on light color-treated tresses. Reviewers say that after using the shampoo, the hair tends to dry. Thus, this is should be used with the Classy Not Brassy Purple Conditioner or Guiltless Conditioning Bar. Although this doesn't have UV protection, you can buy the Sunset Spray to protect your hair against sunlight.
And if those are still enough to convince you why it landed on the first spot, celebrity stylist Jay Wee also recommends this local purple shampoo for having great power to maintain your color-processed hair despite being more cost-effective than its counterparts. It was also dubbed as the best shampoo in the 2019 Lazada Beauty Awards.
This L'Oreal Paris purple shampoo does not only cool down brassy yellow and golden undertones, but it also doubles as a color-safe and anti-fade shampoo that will allow you to keep your chosen hair color longer. This effect is made possible by its salon-inspired sulfate-free formula that is gentle enough not to strip much of your dye.
It is also infused with hibiscus flower extract which is known for its capability to stimulate hair growth and prevent hair fall that may come as a side effect of bleaching. Not to mention, this product is 100% vegan and cruelty-free!
There's probably no worse combo than brassy and damaged hair - and this purple shampoo from Kérastase aims to combat both woes. It is rich in ultraviolet neutralizers that can instantly eliminate brass and yellow undertones to retain the cool blonde and grey hues of your hair color longer.
Aside from that, it also helps in restoring your hair's natural shine and hydration through its hyaluronic acid content. Not only does it allow you to rock beautiful hair but also damage-free and healthy tresses; it is infused with edelweiss flower extract that shields your hair from daily damage brought by pollution and oxidation.
In order to maintain the color of your hair better, Kérastase has several products available. Some of them are the Cicaextreme Shampoo to alternate with this purple shampoo, Cicaflash Conditioner, and Blond Absolu Cicaplasme Serum that protects against heat up to 230°C. Just follow the steps indicated on the site regarding the order, amount, and leave-on time.
L'Oreal has been at the forefront of hair care. Their toning shampoo boasts its deep blue and purple pigments that serve as anti-yellowing agents that you can use to get rid of stubborn orange hues and yellow brassy tones to highlight your ash, blonde, silver, or white hair.
This purple shampoo also features a gloss protect system, made possible by its magnesium content. It coats your hair fiber with nourishment to let you score that fresh-from-the-salon soft, vibrant, and shiny hair. The inclusion of amino acids such as aspartic acid, glycine, arginine, and glutamic acid promotes healthy hair growth and strengthens hair follicles.
Want a purple shampoo that feels like a regular shampoo? Try going for this one! Due to its infusion of toothed wrack seaweed and organic lemons, it cleanses and softens your hair, leaving you with that squeaky clean feeling-you might even forget that you bought it as a toning shampoo!
It consists of different ingredients that aim to target various hair issues. Its sea salt and extra virgin coconut content work on adding volume and body to your hair. Meanwhile, the lemon and lime juice additive boosts your hair's luminosity. Lastly, the violet leaf absolute adds fragrance, and anti-inflammatory and antiseptic properties.
This purple shampoo from Lush is great for toning down brassy hair often found a few weeks after a dye job. You'll also love its incredibly sweet scent that lingers long and the fact that it is vegan and cruelty-free! If your hair becomes stiff after application, you may check out the conditioners as well.
On the lookout for hair products that are vegan and free from sulfate, silicone, parabens, mineral oil, petrolatum, formaldehyde, and synthetic fragrance? The Aveda Blonde Revival Purple Toning Shampoo is gentle on the hair but without comprising results. It claims to have significant effects after just one wash.
This has 8 times more purple toning pigments compared to the brand's other formulation. The triple-action system of this purple shampoo aims to cancel out brassy tones to bring out your blonde, silver, or grey beauty. Moreover, the combination of passionfruit oil and açaí oil ultimately reduces hair loss and also softens, hydrates, strengthens, and gives shine to your precious tresses.
If you want to eliminate those pesky brassy tones that make your hair more copper than blonde, you should give this Bed Head Dumb Blonde Purple Toning Shampoo a try. It contains purple toning pigment that addresses brassy strands and further enhances your blonde hair's cool tone.
It is also a great add-on to your hair care routine if you wish to eliminate frizz and prevent having flyaway hair, as this shampoo contains polyquaternium 10 that effectively controls hair static and frizz. On top of that, this purple shampoo is also loaded with amodimethicone that boosts luminosity and fortifies fragile hair.
Whether you're currently rocking your dream pastel blue hair or you recently dyed your hair into that metallic lilac that you always see on Pinterest, here is the Davines purple shampoo that will help maintain the hues of your unconventionally-colored locks!
This formula is meant for quick hair color touch-ups, it aims to intensify and brighten cool tones, pastel, and metallic hair colors whether natural or dyed. On top of that, it is enriched with Vitamin B to offer strong moisturizing power for your pre-lightened hair. Apply the Davines Alchemic Conditioner right after using the shampoo.
Several reviewers love that it seems to be formulated with gentleness in mind as it is free from silicones, sulfates, and parabens that may be potentially harmful in the long run. The ingredients are 95% sustainably sourced and 98% biodegradable, while the container is 100% recyclable plastic.
To keep your blonde locks looking glossy and lustrous, you can incorporate this TRESemmé Blonde Brilliance purple shampoo into your hair-care routine. Aside from eliminating brassy hues and retaining your shade of blonde, it also deeply nourishes your hair strands, allowing you to flaunt that smooth and healthy hair.
This hair-repair effect is achieved through the purple shampoo's jojoba oil content. Jojoba oil is a plant-derived ingredient known to strengthen and lock moisture in your hair, keeping it durable and lustrous at the same time. Contrary to other purple shampoos, this one is on the affordable side and is appropriate for daily use with the conditioner for best results.
If you're seeking a purple shampoo that can also serve as an after-care treatment for your bleached hair, you landed on the right spot. Serving its primary purpose, this purple shampoo formula by Shine Moist neutralizes brassy and dull yellow tones to showcase your bleached, blonde, or grey hair.
But aside from that, it is also packed with hair-repairing ingredients such as pistachio seed oil, starflower seed oil, sage oil, and Pro-Vitamin B5 that work together to combat frizz and hair loss, strengthen your hair and make it less prone to breakage, and promote healthy hair growth.
While you need to be mindful of the leave-on time of other purple shampoos, this product is still safe to use and lather for a little longer than usual. If ever you lose track of time massaging your locks, you don't need to worry because this shampoo can be left on your hair for up to 10 minutes. Don't forget the Conditioner Rinse to complete the routine.
We've listed down the best purple shampoos from different brands such as TRESemmé, L'Oreal Paris, and Kérastase to name a few. At this point, you might already have a product in mind. Now, Dr. Meg Sison will be providing some insight and answers to questions regarding the proper usage of your chosen purple shampoo.
It is recommended to alternate between moisture and protein shampoos and conditioners for bleached hair and wait for 2 weeks before using purple shampoos in your hair care routine.
Overusing purple shampoo can cause the bleached hair to become dull and dry especially if left on the hair for a long time. Hair color can also become purple if the instructions on the shampoo bottle are not followed.
Whether your hair is straight, curly, dry, colored, bleached, or permed- your hair deserves no less than the best pampering so you can confidently flaunt them. Check out these articles that list down the top shampoos for different hair types to make sure you're giving your hair the specific care it needs.
Author: R. Victoriano
Re-editor: Patricia Catimpo
Our buying guide was carefully researched and crafted by the mybest team of writers and editors, in collaboration with the expert featured in this article. We used the buying guide as a basis for choosing and ranking the product recommendations, and we looked at reviews and ratings from different E-commerce sites like Lazada, Shopee, and more.
When you purchase products mentioned in the article, part of the sales may be returned to mybest.
The descriptions of each product is referenced from the content available from the manufacturer, e-commerce sites etc.
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