Purple shampoos retain your hair color by neutralizing unwanted yellow undertones so you can flex that fresh-from-the-salon hue of your new hairdo! Whether your hair is bleached or pigmented blonde, platinum, ash, or silver, these tend to fade over time, giving the unwanted brassy tones an opportunity to resurface.
Brands such as L'Oreal, Kérastase, and TRESemmé have purple shampoos that not only get rid of yellow tones but also have ingredients to prevent dryness and further damage. We listed down the best purple shampoos in the Philippines and included a buying guide for you to know which factors to consider when looking for products. We also invited board-certified dermatologist Dr. Mara Elinor Grace "Meg" Sison to share her insights and tips in our buying guide section!
Maria Elinor Grace "Meg" Sison, MD, MPM, FPDS, is a board-certified dermatologist who practices in the Philippines and sees both medical and cosmetic dermatological cases on the skin, hair, and nails.
Disclaimer: These products are recommendations made by our team at mybest Philippines. Our expert, Dr. Maria Elinor Grace Sison, is not affiliated with, nor is she endorsing any of the brands we mention below.
**Prices may vary depending on the website and their campaign period**
The products we introduce below were carefully curated by the mybest team using the points mentioned in our detailed and thoroughly researched buying guide. For ranks 1 to 3, in addition to the buying guide, we also referred to more than 100 reviews in Lazada to come up with their respective rankings.
|mybest Rating||4.7 ★★★★|
|Key Ingredients||Tea Tree Oil, Lavender, Pro-Vitamin B5|
|Usage Recommendation||Do Not Leave on Longer Than 3 Minutes; For Daily Use or As Needed; Half Inch to 1 Inch Diameter Worth of Shampoo Depending on Hair Thickness and Length; Use in Conjunction With Conditioner|
|mybest Rating||4.5 ★★★★|
|Key Ingredients||Hibiscus Flower Extract, Magnesium Chloride, Magnesium Nitrate|
|Usage Recommendation||Use 2 to 3 Times a Week; Leave on for 3 to 5 Minutes|
|mybest Rating||4.3 ★★★★|
|Key Ingredients||Hyaluronic Acid, Edelweiss Flower|
|Usage Recommendation||Leave on for 2 to 5 Minutes: Apply a Quarter or Coin-Sized Amount of Shampoo; Use 2 to 3 Times a Week or When Hair Gets Brassy|
Classy Not Brassy Purple Shampoo
Ever Pure Brass Toning Purple Shampoo
Blond Absolu Purple Shampoo
A Mild and All-Natural Formula for Reducing Brassy Tones
An Anti-Fading and Anti-Brassiness Solution in One
Hyaluronic Acid-Infused Shampoo for Damage-Free Locks
|Price Starts at||₱198||₱356||₱1,750|
|mybest Rating||4.7 ★★★★||4.5 ★★★★||4.3 ★★★★|
|Shade||Dark Purple||Medium Purple||Dark Purple|
|Key Ingredients||Tea Tree Oil, Lavender, Pro-Vitamin B5||Hibiscus Flower Extract, Magnesium Chloride, Magnesium Nitrate||Hyaluronic Acid, Edelweiss Flower|
|Usage Recommendation||Do Not Leave on Longer Than 3 Minutes; For Daily Use or As Needed; Half Inch to 1 Inch Diameter Worth of Shampoo Depending on Hair Thickness and Length; Use in Conjunction With Conditioner||Use 2 to 3 Times a Week; Leave on for 3 to 5 Minutes||Leave on for 2 to 5 Minutes: Apply a Quarter or Coin-Sized Amount of Shampoo; Use 2 to 3 Times a Week or When Hair Gets Brassy|
We have more product recommendations in store for you! Listed in no particle order, here are seven more of our recommended products carefully chosen by the mybest team.
|Key Ingredients||Magnesium Acetate, Aspartic Acid, Glycine, Arginine, Glutamic Acid|
|Usage Recommendation||Apply Shampoo Evenly on Towel-Dried Hair and Rinse Immediately; For Daily Use|
|Key Ingredients||Extra Virgin Coconut Oil, Bergamot Oil, Cananga Oil|
|Usage Recommendation||Apply Quarter or Coin-Sized Shampoo; Lather and Massage for 1 to 2 Minutes|
|Key Ingredients||Passionfruit Oil, Açaí Oil|
|Usage Recommendation||Leave on for 2 to 3 Minutes|
|Key Ingredients||Polyquaternium 10, Amodimethicone|
|Usage Recommendation||Leave in for 1to 10 Minutes; Use Once a Week|
|Key Ingredients||Polyquaternium 10, Vitamin B5|
|Usage Recommendation||Leave on for 5 Minutes; For Natural and Colored Hair|
|Key Ingredients||Jojoba Oil, Glycerin, Helianthus Annuus (Sunflower) Seed Oil|
|Usage Recommendation||Suitable for Daily Use|
|Key Ingredients||Pistachio Seed Oil, Starflower Seed Oil, Sage Oil, Pro-Vitamin B5|
|Usage Recommendation||Leave on Hair for 3 to 10 Minutes; Use 2 to 3 Times per Week|
Bed Head TIGI
Blonde Brilliance Shampoo
Platinum Toning Purple Shampoo
Serie Expert Silver Anti-Brass Purple Toning Shampoo
Dumb Blonde Purple Toning Shampoo
Alchemic Shampoo in Silver
Blonde Revival Purple Toning Shampoo
Preserves the Sheen and Strength of Your Blonde Hair
Nourishes Blonde and Bleached Hair With a Frizz-Fighting Oil Complex
Color-Clarifying Shampoo That Nourishes Your Hair Fiber
Brightens Blonde Tones and Tames Frizz
Revive Silver and Blonde Tones With This Nutrient-Rich Pick
Gentle Solution to Brighten Cool and Metallic Tones
A Cruelty-Free Formula That Restores Hair Color, Softness, and Smoothness
|Price Starts at||₱279||₱800||₱720||₱1,050||₱525||₱1,300||₱1,800|
|Shade||Dark Purple||Dark Purple||Dark Purple||Dark Purple||Medium Purple||Dark Purple||Medium Purple|
|Key Ingredients||Jojoba Oil, Glycerin, Helianthus Annuus (Sunflower) Seed Oil||Pistachio Seed Oil, Starflower Seed Oil, Sage Oil, Pro-Vitamin B5||Magnesium Acetate, Aspartic Acid, Glycine, Arginine, Glutamic Acid||Polyquaternium 10, Amodimethicone||Extra Virgin Coconut Oil, Bergamot Oil, Cananga Oil||Polyquaternium 10, Vitamin B5||Passionfruit Oil, Açaí Oil|
|Usage Recommendation||Suitable for Daily Use||Leave on Hair for 3 to 10 Minutes; Use 2 to 3 Times per Week||Apply Shampoo Evenly on Towel-Dried Hair and Rinse Immediately; For Daily Use||Leave in for 1to 10 Minutes; Use Once a Week||Apply Quarter or Coin-Sized Shampoo; Lather and Massage for 1 to 2 Minutes||Leave on for 5 Minutes; For Natural and Colored Hair||Leave on for 2 to 3 Minutes|
People who had their hair bleached or colored in shades like blonde, ash, silver, and platinum have one common dilemma - the supposedly icy hues turn into a brassy tone. Asians are more prone to experiencing this occurrence when dyeing hair into a lighter hue because we have naturally black to dark brown tones that have intense brassy yellow undertones.
When the bleach fails to cover the underlying tone or your new hair color fades, it allows your warm undertones to show up again. Purple shampoos can get rid of these warm brassy tones by leaving behind its temporary purple hue on your hair to neutralize the yellow shades and keep the cooler tone longer on your hair.
The reason behind purple shampoo's ability to counteract brassy hair is explainable through a simple color theory. In the color wheel, purple sits on the opposite end of yellow, and when contrasting colors are combined, they neutralize each other.
Purple shampoos contain small molecules of purple dye that help neutralize the unwanted brassiness and yellow tones in blonde hair, making it last longer in between salon appointments. The purple color varies from different intensities. The darker the shade, the more potent the shampoo.
Here are some key points to consider:
For more detailed information, read through our buying guide below.
Purple shampoos vary in shades; some appear to be lighter and more translucent, while some are dark and opaque. In line with this, it is best to go for formulas with deeper shades of purple. These dark purple formulas can provide darker and richer pigments that effectively counteract unwanted yellow tones.
According to the color theory, purple is the opposite of yellow. Hence the more purple the formula is, the more it can cancel out brassy hair. If possible, scan the images included in the product page or listing to see the shade of purple each shampoo is. You can also refer to customer reviews.
Purple shampoos come in many different shades of purple. The darker the hue, the more potent the shampoo. Choosing the intensity of the purple color in your shampoo depends on how light or how dark your hair color is.
Sulfate makes shampoos become foamy when combined with water for easier lathering. Also, they aid in getting rid of dirt and oil from the hair. However, some who are sensitive to sulfate may need other alternatives for shampoo. They are generally safe and harmless only when applied in small quantities.
On the other hand, it is a better choice to steer clear of sulfate, especially if you have dry hair. It can strip off your scalp's natural moisture which can lead to skin irritation. Additionally, if possible, opt for one that is free from excessive amounts of alcohol as it can also dry your tresses.
Sulfate-free shampoos can also have drying anionic surfactants like c14-16 olefin sulfonate which has the same drying effect as sodium lauryl sulfate (SLS). Look for shampoos with milder surfactants (amphoteric or non-ionic) such as sodium lauryl sulfoacetate, laureth-5 carboxylic acid, or disodium lauryl sulfosuccinate for treated or colored hair.
To maintain bleached hair, you have to put in almost twice the effort you exert compared to dealing with your natural hair color. Hence, it will be the best idea to go for a purple shampoo that maintains the hue and contains good-for-your-locks ingredients at the same time.
Bleaching or getting your hair may cause them to become dry and frizzy. With this, get a shampoo with coconut oil, jojoba oil, hyaluronic acid, or glycerin to keep your hair well-hydrated. Jojoba oil coats the outer portion of the hair and locks in the moisture for all hair types but especially for curly hair.
Hyaluronic acid and glycerin are humectants that have the capability of preserving moisture. Glycerin is present in plant oils like coconut oil and shea butter. These humectants can absorb and cling to water to keep your hair well-hydrated. With these ingredients, your hair becomes less prone to frizz and appears more lustrous.
Some shampoos also contain amodimethicone and Polyquaternium 10. Amodimethicone selectively adheres to damaged hair due to bleaching and locks in moisture, while polyquaternium 10 minimizes hair static through its conditioning properties.
Coconut oil is able to penetrate inside the hair shaft because of its high affinity for hair proteins, low molecular weight, and straight linear chain. This makes it a great ingredient in hair care products.
Jojoba oil moisturizes the hair, adds nutrients, and stimulates the scalp. Hyaluronic acid is a humectant that attracts water from the atmosphere but it has no affinity for hair proteins. Studies on the use of hyaluronic acid for hair combined it with other conditioning agents but there was no comparison of these complexes with existing formulas available in the market.
Although dyeing or bleaching your hair is a great way to change up your style, other issues that may arise are hair fall and breakage, which may also result in gradual hair loss. With that, let us explore some components to look out for. Vitamin B5 in purple shampoos benefit people who experience thinning or chemically or styling-damaged hair because it helps improve the volume, luster, and texture.
Magnesium is an anti-stress mineral that addresses hair loss due to stress by encouraging follicular hair growth. Not only that, it promotes healthy hair growth and staves off dryness from the accumulation of calcium on the scalp. Hair follicles are mostly made of protein, and magnesium assists in protein synthesis in producing melanin to slow down the graying of the hair.
Plant extracts that serve the same function are hibiscus flower extract, bergamot oil, and Cananga oil. In addition, amino acids such as aspartic acid, glycine, arginine, and glutamic acid also stimulate growth to fight hair loss.
Hair fall is caused by a number of underlying medical conditions and certain medications. It's best to consult with a board-certified dermatologist to evaluate the underlying cause/s and for targeted treatment of hair fall.
Purple shampoos must cancel out brassiness and also strengthen the hair strands with the addition of plant extracts like tea tree oil, lavender, and Edelweiss flower. Vitamin E is an antioxidant present in pistachio and sunflower oil that improves blood circulation in the scalp, augmenting hair growth. It amplifies the hair’s elasticity and toughness, lessening the strain from heat and styling.
Tea tree oil helps manage dandruff, flakes, itchiness, and head lice through its antiseptic and antimicrobial properties. It is also effective in giving a deeper cleanse to rinse off chemicals from hair styling products and methods. Since starflower seed oil contains keratin, a protein considered as a building block of hair, it reinforces the strength and structure.
If you're experiencing hair loss, it is best to look out for products with sage oil or açaí oil. In order to combat split ends, go for a purple shampoo with passionfruit, basil, comfrey, echinacea, fenugreek, horsetail, olive, quince seed, or rosemary, and coconut, almond, or grapeseed oil.
When you have newly colored or bleached locks, you would want to go outside to show them off and maybe take a few pictures. The color shines bright as the sunlight hits it. But exposure to the sun’s ultraviolet rays may cause the hue to fade or change because when the rays come in contact with oxygen, it affects the melanin production in the hair.
In addition, the strands may become dehydrated, brittle, and rough. Thus, a purple shampoo with SPF protection against harmful UV rays so you can freely bask in the sun without worrying about the possible repercussions on your hair. If the purple shampoo doesn't have protection, look for brands with other hair care products specifically designed to guard your hair against the sun.
If it is your first time trying out purple shampoo or another brand aside from your usual, one of the important things you should look out for is the usage recommendation. The instructions must include any or all of the following: recommended amount, frequency of application, and how long you should leave them on your hair to get the best results and avoid overtreating your precious tresses.
It's important to use the product correctly according to the directions on the shampoo bottle. Some purple shampoos can be used more often, while others are stronger and could turn your hair purple if you use them too often.
Getting the perfect purple shampoo for your hair is one thing, but ensuring that you get the most out of your purple shampoo is as important. Ellebangs, a professional hairstylist and colorist, shares a step-by-step tutorial on how to maximize the power of your purple shampoo and perfectly tone your blonde hair.
Follow the hair colorist's instructions on how to maintain the color of your hair. Use only the recommended hair care products and never resort to do-it-yourself hacks seen online because they can do more harm than good.
We've listed down the best purple shampoos from different brands such as TRESemmé, L'Oreal Paris, and Kérastase to name a few. At this point, you might already have a product in mind. Now, Dr. Meg Sison will be providing some insight and answers to questions regarding the proper usage of your chosen purple shampoo.
It is recommended to alternate between moisture and protein shampoos and conditioners for bleached hair and wait for 2 weeks before using purple shampoos in your hair care routine.
This depends on the intensity of the purple pigment in the shampoo. Those with intense purple color do not need to be used often as they might turn the hair into a purple color.
Overusing purple shampoo can cause the bleached hair to become dull and dry especially if left on the hair for a long time. Hair color can also become purple if the instructions on the shampoo bottle are not followed.
Whether your hair is straight, curly, dry, colored, bleached, or permed- your hair deserves no less than the best pampering so you can confidently flaunt them. Check out these articles that list down the top shampoos for different hair types to make sure you're giving your hair the specific care it needs.
We know how thrilling it is to finally achieve your hair goals. However, you should keep in mind that dyeing or bleaching your hair is a commitment. Thankfully, you can now easily brave the process of maintaining those vibrant locks with purple shampoos' help. Hence, don't forget to add it to your hair-care routine to make every day a #GoodHairDay!
Author: R. Victoriano
Re-editor: Patricia Catimpo
For each product on the top 3, we looked at and referenced more than 100 reviews, as well as product ratings in Lazada.
Get a Deeper Shade of Purple to Remove Brassiness EffectivelyThe potency of the purple shampoo you will get will depend on the color of your hair, so we did not include this criterion in our ratings.
Choose a Sulfate-Free Shampoo to Keep Your Hair Color VibrantSince color-treated hair is more fragile, it is best not to use products that may further dry out the hair strands. Because of this, we gave sulfate-free purple shampoos a higher rating if they are labeled as "sulfate-free." We also checked the ingredients list to make sure that
Opt for a Purple Shampoo With Extra Nourishment to Keep Hair HealthyColored hair is more fragile, so they need more nourishing ingredients to bring back the health of the hair. We gave higher ratings the more nourishing ingredients a product has. We also looked at comments to get insight into whether the ingredients are effective at targeting the hair concern.
Consider Shampoos With UV Protection to Shield the Hair From Sun DamageWe consider this feature as a bonus, so we gave products a few extra points of they provide UV protection.
Check the Shampoo’s Usage Recommendation to Avoid Overtreating Your Hair
In order for the consumers to be able to follow the instructions, it has to be clear and easy to understand. Because of this, we looked at the instructions for each product and gave them a higher rating if the instructions can be easily followed and understood.
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