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  4. 10 Best Hair Serums in the Philippines 2024 | Buying Guide Reviewed by Dermatologist
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  • 10 Best Hair Serums in the Philippines 2024 | Buying Guide Reviewed by Dermatologist 2
  • 10 Best Hair Serums in the Philippines 2024 | Buying Guide Reviewed by Dermatologist 3
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10 Best Hair Serums in the Philippines 2024 | Buying Guide Reviewed by Dermatologist

A bad hair day may lead to a bad dayーand we don’t want that! To ensure your hair looks its best, try using a hair serum. Hair serums are liquid-based hair treatments most commonly used to alleviate frizz and protect your hair from damage. It also helps you achieve smooth, silky, and healthy-looking hair that constant blow-drying and ironing takes away from you.


More than just shampooing and applying conditioner, your crowning glory deserves more care. Prepare to sport sleek and shiny locks whether inside the comfort of your home or outdoors, because in this article, we will give you a list of the best ones available in the Philippines as well as a buying guide with comments from dermatologist Dr. Katrina Habaluyas Luz!

Last updated 07/14/2023
Dr. Katrina Habaluyas Luz
Expert
Dermatologist, Educator, and Digital Creator
Dr. Katrina Habaluyas Luz

Dr. Katrina Habaluyas Luz is the face behind Ask Your Derma. She is a board-certified dermatologist in Metro Manila. She is also an educator and digital creator on all things skin, hair, and nails. She is a Diplomate of the Philippine Dermatological Society and offers online video consultations. You can also catch her on her Instagram, Facebook, and YouTube channel.

Dr. Katrina Habaluyas Luz's Profile
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Our recommendation articles are carefully researched and crafted by the mybest Philippines team of writers and editors. To stay true to our company’s mission and vision to help users’ selection process easier, we also collaborate with experts from various fields to ensure that our content stays factual and useful.

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The expert oversees the Buying Guide only, and does not determine the products and services featured.

Table of Contents

The Difference Between Hair Serum and Hair Oil

The Difference Between Hair Serum and Hair Oil

While both hair serums and hair oils help manage frizz, hair serums are more geared towards protecting your hair from pollution, sunlight, heat from electrical styling equipment, and any other external factors that could damage your hair. 


On the other hand, hair oils have more long-lasting effects as it hydrates the hair and nurtures your hair to reduce split ends and avoid breakage. 

Dr. Katrina Habaluyas Luz
Dermatologist, Educator, and Digital Creator
Dr. Katrina Habaluyas Luz

There is actually no standardized definition of what a hair serum is. Generally speaking, hair serums are typically silicone-based products that aim to protect the hair from the external environment (heat from the sun and styling, too!). On the other hand, hair oils are more geared towards addressing hair damage and/or breakage.

How to Choose a Hair Serum – Buying Guide

Here are some key points to consider: 


  1. Know what ingredients are best for your hair type.
  2. Identify the type of serum your hair needs.
  3. Consider choosing a hair serum made of minimal ingredients.

For more detailed information, read through our buying guide below.

1

Know What Ingredients Are Best for Your Hair Type

People have different hair typesーsome even require greater care than others. Whether you have curly, thick, or colored hair, it is important to know what proper hair care routine is for you. Knowing this will help you not waste your money on a hair serum that won't work well with your tresses.

Argan and Moroccan Oils Are Best for Thick Hair

Argan and Moroccan Oils Are Best for Thick Hair

An important thing to consider for people with thick hair is hydration. Hair serums infused with argan or Moroccan oils help with taming your hair and giving it some shine. There are also other plant-based oils that help with moisturizing, such as olive, sunflower, or rose oils, so make sure you look for those.

Dr. Katrina Habaluyas Luz
Dermatologist, Educator, and Digital Creator
Dr. Katrina Habaluyas Luz

Argan oil is prepared from the fruits of argan trees (Argania spinosa), which have been found to have hair protective effects. Interestingly, a study by Faria, et al. entitled Hair Protective Effect of Argan Oil (Argania spinosa Kernel Oil) and Cupuassu Butter (Theobroma grandiflorum Seed Butter) Post Treatment with Hair Dye showed that the addition of argan oil reduced the protein loss in hair.

Serums With Plant-Based Oils Work Well With Dry Hair

Serums With Plant-Based Oils Work Well With Dry Hair

People with dry hair require intense moisture on their locks. Plant-based oils help moisturize your hair without that heavy, somewhat greasy feeling. You can also let it sit in your hair overnight for a more nourished hair the day after. Try looking for those infused with jojoba, argan, and coconut oil in your hair serum.

Dr. Katrina Habaluyas Luz
Dermatologist, Educator, and Digital Creator
Dr. Katrina Habaluyas Luz

Dry hair is prone to brittleness and/or hair breakage. Hair oils can help restore moisture into those locks. Jojoba oil is a safe and natural emollient with many benefits not only for the hair but the skin too!

Curly Hair Needs Intense Moisture

Curly Hair Needs Intense Moisture

Curly hair needs extra, extra care. In order to keep your curls bouncy and lively, choose serums that contain hydrating and moisturizing oils such as jojoba, almond, or marula oil. Coconut and castor oils also help give curly hair more definition and more volume, so you can flaunt those curls anytime and anywhere.

Dr. Katrina Habaluyas Luz
Dermatologist, Educator, and Digital Creator
Dr. Katrina Habaluyas Luz

Castor oil is a good choice for the hair as its fatty acid content conditions and increases shine. While castor oil has gotten a reputation for thickening and/or increasing hair growth, more studies are needed to substantiate these claims.

Go for Lightweight Formulas if You Have Colored and Chemically Treated Hair

Go for Lightweight Formulas if You Have Colored and Chemically Treated Hair

You don’t want to stress your hair more by adding in more chemicals, so lightweight hair serums are perfect for your colored or chemically treated hair. Those which are infused with oils like jojoba, argan, or coconut oil are preferable, along with green tea extracts, to facilitate hair growth at the same time.

Dr. Katrina Habaluyas Luz
Dermatologist, Educator, and Digital Creator
Dr. Katrina Habaluyas Luz

Lightweight formulas are also a good choice, especially if the problem areas are just the tips of the hair strands. This lessens the chances of the product weighing down your hair.

2

Identify the Type of Serum Your Hair Needs

Apart from considering which serums suits your hair type the best, it is also important to know what your hair needs. Damage can occur when you constantly blow dry and style your hair with electrical styling tools or color your hair frequently. Thus, you need to know what serum would protect your hair from these stressors.

Oil-Based Serums Help With Moisturizing Hair

Oil-Based Serums Help With Moisturizing Hair

If you frequently blow-dry or straighten your hair with a hair straightener, your hair might get brittle and rough over time. Using serums containing natural oils will help hydrate your hair, as well as retain your hair's smoothness. Moreover, these can help with revitalizing your hair's overall health.

Dr. Katrina Habaluyas Luz
Dermatologist, Educator, and Digital Creator
Dr. Katrina Habaluyas Luz

Oil-based serums can help lock in existing moisture in the hair and prevent it from drying out.

Protein-Rich Serums Prevent Further Breakage

Protein-Rich Serums Prevent Further Breakage

Frequent hair coloring causes hair to be porous and to shed easily. If you are experiencing these, hair serums that are rich in protein will help tame your hair and make it stronger and silkier. An ingredient such as keratin is one thing to look for if your hair is stripped off of proteins

Dr. Katrina Habaluyas Luz
Dermatologist, Educator, and Digital Creator
Dr. Katrina Habaluyas Luz

Fun fact! Did you know that the hair is primarily made up of a protein called keratin? Yes, this is the rationale behind protein-rich serums. But as to how much of it is actually absorbed into those hair strands has yet to be determined in clinical studies.

3

Consider Choosing a Hair Serum Made of Minimal Ingredients

Consider Choosing a Hair Serum Made of Minimal Ingredients

When choosing hair serums, try to go for ones that contain minimal ingredients. Hair serums containing preservatives, alcohol, or other chemicals like styrene, resorcinol, dioxane, and acetaldehyde may give off a pleasant smell, but they’ll just dry your hair more.


Silicone works as a protective seal for your hair, but it lessens the ability of your hair to lock in moisture. Those containing plant-derived oils tend to be healthier and give your hair more nutrients.

Dr. Katrina Habaluyas Luz
Dermatologist, Educator, and Digital Creator
Dr. Katrina Habaluyas Luz

Remember, simple is key. The fewer ingredients, the better, as there's less chance of developing a bad reaction to any of the component ingredients in that product. As long as the product has its key ingredient that addresses your hair concern, then you're good to go!

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10 Best Hair Serums to Buy Online

The products we introduce below were carefully curated by the mybest team, from the best-sellers of E-commerce sites like Lazada, and using the points mentioned in our detailed and thoroughly researched buying guide.
Popularity
Products
Image
Click to purchase
Price
Key features
1

Mise en Scène

Perfect Repair Hair Serum

Mise en Scène Perfect Repair Hair Serum 1

₱425

Mid

The Ultimate Serum for Perfectly Nourished Hair

2

L'Oreal

Serie Expert Absolut Repair Serum

L'Oreal Serie Expert Absolut Repair Serum 1

₱1,700

High Mid

A Serum That Gives You Salon-Quality Hair

3

Pantene

Miracles Leave-On Treatment Dual-Chamber Oil Serum

Pantene Miracles Leave-On Treatment Dual-Chamber Oil Serum 1

₱899

High Mid

Get Salon-Smooth Hair From Home

4

TRESemmé

Keratin Smooth Shine Serum

TRESemmé Keratin Smooth Shine Serum  1

₱475

Mid

Get Shiny, Frizz-Free Hair With Marula Oil and Keratin

5

Kérastase

Nutritive 8H Magic Night Repair Serum

Kérastase Nutritive 8H Magic Night Repair Serum 1

₱2,950

High

An 8-Hour Serum to Repair Damaged Hair

6

Moringa-O2

Herbal Hair Relaxing Serum with Argan Oil

Moringa-O2 Herbal Hair Relaxing Serum with Argan Oil 1

₱235

Low Mid

Smoothen and Revitalize Hair with an Herbal Hair Oil

7

KRISTIN ESS

Weightless Shine Working Serum

KRISTIN ESS Weightless Shine Working Serum 1

₱1,100

High Mid

A Serum That Can be Used on Wet or Dry Hair

8

Human Nature

100% Natural Smoothing & Nourishing Hair Serum

Human Nature 100% Natural Smoothing & Nourishing Hair Serum 1

₱199.75

Low Mid

A 100% Natural Smoothing Hair Serum That Also Offers Protection

9

Lolane

Natura Daily Hair Serum Magic in One Color Care

Lolane Natura Daily Hair Serum Magic in One Color Care 1

₱169

Low Mid

Protects and Moisturizes Colored Hair

10

Penshopee

Style Keratin Hair Serum

Penshopee  Style Keratin Hair Serum 1

₱129

Low Mid

Budget-Friendly Serum for Extra Smooth and Managable Hair

If you don't see the product you're looking for, you can request that it be listed.
No.1

Mise en ScènePerfect Repair Hair Serum

Perfect Repair Hair Serum 1
Source:cf.shopee.ph
Reference price
₱425
Mid
Reference price
₱425
Mid

The Ultimate Serum for Perfectly Nourished Hair

Sport smooth, frizz-free hair with Mise En Scène's Perfect Repair Hair Serum! This product lives up to its name as it does not only moisturize dry and frizzy hair, but also helps with styling. Not to mention, it can improve your hair's condition in as early as 3 days!


Containing a mix of 7 extracts such as jojoba, argan, and marula oils, this hair serum provides intense nourishment to your hair and helps repair brittle strands. It is also infused with royal jelly and seal technology to prevent tangles! 


Moreover, this hair serum comes improves the 7 symptoms of damaged hair, such as tangles, roughness, and dryness, among others. It also comes in different variations namely, Rose, Styling, and Waterーall with pleasant smells that make you feel as if you are wearing perfume!

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No.2

L'OrealSerie Expert Absolut Repair Serum

Reference price
₱1,700
High Mid

A Serum That Gives You Salon-Quality Hair

If you are willing to splurge to give your hair the boost it needs, then L'Oreal's Absolut Repair Oil hair repair serum is perfect for you! This serum can give you salon-quality hair even without the help of a professional. 


It contains rice bran oil and gold quinoa protein, which help repair damaged hair, making your hair shinier and softer. The best part here is that it doesn't feel greasy, so your hair still feels silky!

No.3

PanteneMiracles Leave-On Treatment Dual-Chamber Oil Serum

Miracles Leave-On Treatment Dual-Chamber Oil Serum 1
Source:lazada.com.ph
Reference price
₱899
High Mid

Get Salon-Smooth Hair From Home

Miracles do exist with Pantene's "dual chamber" serum! It consists of a dual form of oil and serum to give you smooth hair that lasts all day long. Its key ingredients, aqua serum and jewel oil, promise to give your hair intense moisture and shine while nourishing your hair fibers.


Infused with the scent of freshly-picked apples and rose, this serum is guaranteed to give your hair a fresh smell all throughout the day. Moreover, Pantene boasts its smart engineering packaging technology, making the serum inside air-free and ideal for reapplication.

No.4

TRESemméKeratin Smooth Shine Serum

Reference price
₱475
Mid

Get Shiny, Frizz-Free Hair With Marula Oil and Keratin

Infused with marula oil and keratin, TRESemmé's serum enhances your hair with a smooth crowning glory. Beyond addressing frizz, it imparts a radiant sheen, making it ideal for those with long, flowing locks. Users love how this product makes their hair manageable and gives it a healthy look.

This multi-benefit product covers anti-frizz, detangling, shine, softness, and taming flyaways. It's not just for salons—it's an affordable option for everyone, no matter your hair type. You can use it daily for hair that's smooth, frizz-free, and without any greasy feel!

No.5

KérastaseNutritive 8H Magic Night Repair Serum

Reference price
₱2,950
High

An 8-Hour Serum to Repair Damaged Hair

Kérastase’s Nutritive 8H Magic Night Repair Serum may be quite on the expensive side, but we are sure that you will find that it is worth your money! For one thing, it delivers 8 hours of overnight moisture to dry hair. It also repairs coarse hair and provides easier detangling so that dry and frizzy hair will become a thing of the past.


It also gives definition to curly hair without the oily feeling, all while giving a relaxing fragrance. Use 2-4 pumps, depending on your hair’s length, and apply it before sleeping. Trust us, you will wake up to smooth and manageable hair!

No.6

Moringa-O2Herbal Hair Relaxing Serum with Argan Oil

Reference price
₱235
Low Mid

Smoothen and Revitalize Hair with an Herbal Hair Oil

Moringa, or malunggay, is one of the most well-known plants in the Philippines. Its leaves are used for various purposes, particularly for cooking and treating wounds. Thus, you may be impressed that they can also make your hair shiny, smooth, and healthy!

This relaxing serum contains four oils: moringa, olive, omega or sunflower, and argan. They work together to provide vitamins to your hair, smoothen frizz and tangles, moisturize your locks, and prevent hair damage. Users also share that it addresses hair loss and promotes growth. For best results, applying this oil three times a week is recommended.

No.7

KRISTIN ESSWeightless Shine Working Serum

Reference price
₱1,100
High Mid
Reference price
₱1,100
High Mid

A Serum That Can be Used on Wet or Dry Hair

Dubbed as a universal serum, KRISTIN ESS' hair serum is suitable for all hair types. Moreover, it has a unique "zip-up" technology that helps fix dry ends by smoothening hair cuticles. It also provides a silky and glossy look on your hair while moisturizing it.  


You can mix it with pomade for added texture and shine to your hair. You can use it on wet hair before styling and also on dry hair to reduce any puffiness. This product is also sulfate, paraben, and phthalate-free!

No.8

Human Nature100% Natural Smoothing & Nourishing Hair Serum

Reference price
₱199.75
Low Mid

A 100% Natural Smoothing Hair Serum That Also Offers Protection

Looking for a hair serum that will give you smooth and shiny hair? Human Nature's Hair Serum might be the one you're looking for! This hair serum does not contain any harmful chemicals and is silicone and mineral oil-free. 


It is a 100% natural hair serum made from sunflower, avocado, broccoli seed, and soybean oils that can nourish your hair while protecting it from damage that may be caused by sun exposure, heat, and pollution. Not only that, it restores the overall health of your hair as it penetrates and moisturizes hair strands.

No.9

LolaneNatura Daily Hair Serum Magic in One Color Care

Reference price
₱169
Low Mid

Protects and Moisturizes Colored Hair

Coloring strips off some moisture from the hair. If you're faced with that concern, Lolane's Color Care hair serum helps protect your colored locks from sunlight and heat while giving moisture with its main ingredient, sunflower seed oil.


Not only that, using this hair serum will help prevent hair color from fading, so you can sport vividly colored hair for a longer period of time. It also comes at an affordable price, perfect for personal use! Indeed a good serum to use when styling or blow-drying your hair.

No.10

Penshopee Style Keratin Hair Serum

Style Keratin Hair Serum 1
Source:shopee.ph
Reference price
₱129
Low Mid
Reference price
₱129
Low Mid

Budget-Friendly Serum for Extra Smooth and Managable Hair

Apart from its branding as an apparel store, Penshoppe also has its very own hair serum. The Penshoppe Style Keratin Hair Serum contains ingredients, such as jojoba and argan oils, to moisturize your hair as well as keratin, which infuses your hair with protein to smoothen it. 


This product promises a lightweight, non-greasy feel, natural shine, and, most of all, an instant boost for your tresses. Lastly, it has an affordable price, so you don't have to worry about breaking your budget!

Frequently Asked Questions

Below are some of the most asked questions on the web answered by Dr. Katrina!

How Much Hair Serum Should I Apply?

Just 2-3 drops of hair serum would be enough. This is just enough to gently coat the hair strands from the tips up.

How Often to Can I Apply Hair Serum?

Serums can be used as needed before (as it acts as a heat protectant) and even after styling. Remember though, you'd want to keep styling to a minimum, especially if you use heat, to prevent hair damage

If I Have Oily Hair, Should I Still Use Hair Serum?

Yes. The key would be in choosing the right serum and/or formulation. Typically, a lightweight serum would be a good choice for oily hair.

How to Use Hair Serums

How to Use Hair Serums

You might probably think that applying a hair serum is the same as applying shampoo or conditioner on your hair, but it most definitely is not. Here are some tips from Redken and SkinKraft on how to properly apply hair serums.


Tips:

  1. To apply a hair serum, make sure your hair is damp. Not too wet, but also not when it's all dried out. 
  2. Putting 2-3 drops is enough so that your hair won't feel too greasy. Apply this to your hair very gently, working from the ends up to the middle. 
  3. However, avoid applying it on your scalp, especially for those that are not specified to work on it. 
  4. Style hair as you like.
  5. One of the misconceptions in applying hair serum is applying it on unwashed hair. Not only could it make your unwashed hair greasier, but hair serum also works best on clean, washed hair. This way, hair serum could protect your hair better from environmental stressors. 
Dr. Katrina Habaluyas Luz
Dermatologist, Educator, and Digital Creator
Dr. Katrina Habaluyas Luz

Hair serums are meant to be applied to washed hair! Remember, they're meant to protect the hair from the harmful external environment not lock in the oil and dirt into those locks.

Author: Maureen Kate Basa

Editor: J. Cuizon

How We Chose and Ranked Our Product Recommendations

Our buying guide was carefully researched and crafted by the mybest team of writers and editors, in collaboration with the expert featured in this article. We used the buying guide as a basis for choosing and ranking the product recommendations, and we looked at reviews and ratings from different E-commerce sites like Lazada, Shopee, and more.

Top 5 Hair Serums

No. 1: Mise en ScènePerfect Repair Hair Serum

No. 2: L'OrealSerie Expert Absolut Repair Serum

No. 3: PanteneMiracles Leave-On Treatment Dual-Chamber Oil Serum

No. 4: TRESemméKeratin Smooth Shine Serum

No. 5: KérastaseNutritive 8H Magic Night Repair Serum

View Full Ranking
The descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.
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