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  • 10 Best Mascaras in the Philippines 2023 | Buying Guide Reviewed by Visual and Makeup Artist 1
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10 Best Mascaras in the Philippines 2023 | Buying Guide Reviewed by Visual and Makeup Artist

Mascara is a classic way to enhance the lashes, which is why it's a staple in every Filipina’s kikay kit. It helps you get longer-looking, voluminous eyelashes, which complements both natural and glamorous makeup looks. No matter what type of natural eyelashes you have, there’s bound to be a perfect mascara for you.


In this article, we’ve curated a top 10 list of the best mascaras that you can order online. We’ve also prepared a buying guide, fact-checked by visual and makeup artist Ida Siasoco, that will teach you all that you need to know when buying a mascara, so you can make an informed choice as you browse different products. To get the lashes of your dreams, read on below!

Last updated 03/02/2023
Ida Siasoco
Expert
Visual and Makeup Artist
Ida Siasoco

Makeup artist and hairstylist since 2017 and has worked on various commercial and editorial projects. Likes to put glitter on everything and believes that "you can never put too much blush".

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Our recommendation articles are carefully researched and crafted by the mybest Philippines team of writers and editors. To stay true to our company’s mission and vision to help users’ selection process easier, we also collaborate with experts from various fields to ensure that our content stays factual and useful.

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  • This content is independently produced by the mybest team. We may receive free products and services from brands and manufacturers and/or place ads, but these do not influence our content and product rankings.
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Experts featured in this article only reviewed the content of our buying guide. They had no part in the selection or ranking of products or services listed.
The products and services listed are ranked independently by the editorial team based on the points mentioned in our thoroughly researched buying guide (as of 01-16-2023).

How to Choose a Mascara - Buying Guide

Here are some key points to consider:


  1. Opt for a waterproof mascara to avoid smudging throughout the day.
  2. Select a formula that will help you achieve your desired effect.
  3. Choose a mascara wand according to the type of lashes you have.
  4. Go for a mascara with beneficial ingredients to keep your lashes healthy.
  5. Pick a mascara color depending on the makeup look you wish to achieve.

For more detailed information, read through our buying guide below.

① Opt for a Waterproof Mascara to Avoid Smudging Throughout the Day

Opt for a Waterproof Mascara to Avoid Smudging Throughout the Day

Living in a hot and humid country like the Philippines, waterproof makeup is essential, so you don’t look hulas as the day goes by. This also applies to mascara since sweat can cause it to smudge, which can ruin the rest of your makeup. You can usually check if mascara is waterproof by reading the product description or packaging.


Something to keep in mind, though, is that waterproof mascara is a bit tough to remove, so make sure to be gentle as you rub it off. It's best to use an oil-based makeup remover and to avoid rubbing your eyes since the eye area is quite sensitive.

② Select a Formula That Will Help You Achieve Your Desired Effect

Mascaras come in different formulas, and to choose the best one for you, go for something that will help you achieve your desired look. Here are some common mascara formulas in the market.

Lengthening Formulas Elongate Short Lashes

Lengthening Formulas Elongate Short Lashes

Lengthening mascaras make your lashes appear longer, perfect for those with short lashes. They extend the natural length of your eyelashes, giving you a fuller and more dramatic look. To do this, they usually have synthetic fibers that lengthen your lashes.

Volumizing Formulas Add Intensity to Thin Lashes

Volumizing Formulas Add Intensity to Thin Lashes

Volumizing formulas make your lashes appear thicker. They focus on adding thickness to the root of your lashes, giving your eyes a more intense look. This is perfect for those with thin lashes or those who want to make their eye makeup pop. 

Curling Formulas Give Straight Lashes an Extra Lift

Curling Formulas Give Straight Lashes an Extra Lift

Curling mascaras give your lashes a lift and a curl that will typically last all day. Thus, they're popular among those who have straight lashes. This formula gives you a beautiful and romantic doe-eyed look and helps you look awake and alert—perfect for the daytime.

③ Choose a Mascara Wand According to the Type of Lashes You Have

The best type of mascara wand for you will depend on the kind of eyelashes you have. Here are the most common mascara wands that you will encounter.

Thick, Oversized Mascara Wands Give Those With Naturally Curly Lashes a Fluttery Effect

Thick, Oversized Mascara Wands Give Those With Naturally Curly Lashes a Fluttery Effect

If you have dense, curly lashes, big thick mascara wands are best for you. The shape of the mascara wand allows the product to coat your lashes evenly for maximum volume. They give your lashes a fluttery effect, which is perfect for those who have bigger eyes.

Skinny Mascara Wands Enhance Short and Fine Lashes

Skinny Mascara Wands Enhance Short and Fine Lashes

Skinny mascara wands are perfect to use for those with short and fine lashes since they can separate the individual hairs, giving you a well-defined look. These wands are usually fine-toothed, too, allowing you to coat your eyelashes easily down to the roots. They can also give you longer-looking lashes and minimize clumping.

Curved Mascara Wands Intensify the Curl of Your Lashes

Curved Mascara Wands Intensify the Curl of Your Lashes

If your lashes are naturally straight, you will enjoy curved mascara wands. They curl your lashes as you apply mascara from root to tip, giving you that flirty and romantic look. For a curl that lasts all day, make sure to use an eyelash curler first before applying waterproof mascara.

Hourglass-Shaped Mascara Wands Create Volume for Those With Sparse Lashes

Hourglass-Shaped Mascara Wands Create Volume for Those With Sparse Lashes

Voluminous eyelashes make such a big difference to any look, so if you have sparse eyelashes, hourglass-shaped mascara wands got you covered. They help build length and volume, distributing the product from root to tip. They also have both short and long bristles to de-clump and separate your lashes for the best possible effect.

④ Go for a Mascara With Beneficial Ingredients to Keep Your Lashes Healthy

Go for a Mascara With Beneficial Ingredients to Keep Your Lashes Healthy

Some mascaras have beneficial ingredients that can condition your lashes and keep them healthy. A few ingredients that you may encounter are shea butter, beeswax, provitamin B5, and botanical extracts, which all aim to provide nourishment to your lashes even if you're wearing makeup. 

⑤ Pick a Mascara Color Depending on the Makeup Look You Wish to Achieve

Pick a Mascara Color Depending on the Makeup Look You Wish to Achieve

Black mascara is a classic, as it can add drama to your eyes to make them pop, no matter what kind of makeup look you’re wearing. If you want something more subtle and natural, though, you can opt for brown mascara. It gives off a softer finish, perfect for that no-makeup makeup effect. You can also go for fun colors like blue or purple for special or artistic makeup looks.

10 Best Mascaras to Buy Online

The products we introduce below were carefully curated by the mybest team, from the best-sellers of E-commerce sites like Lazada, and using the points mentioned in our detailed and thoroughly researched buying guide.
Products
Image
Click to purchase
Points
1

MAC

Extended Play Perm Me Up Lash Mascara

MAC Extended Play Perm Me Up Lash Mascara 1枚目

Waterproof Yet Easily Washable for Healthy Lashes

2

L'Oreal

Voluminous Lash Paradise Waterproof Mascara

L'Oreal Voluminous Lash Paradise Waterproof Mascara 1枚目

Has Voluminous, Clump-Free Formula That Gives You Longer Lashes

3

Maybelline

Hypercurl Mascara

Maybelline Hypercurl Mascara 1枚目

An Affordable Curling Mascara That Can Withstand 36 Hours of Wear

4

Rare Beauty

Perfect Strokes Universal Volumizing Mascara

Rare Beauty Perfect Strokes Universal Volumizing Mascara 1枚目

Made for All Lash Types to Help You Achieve Full and Long Lashes

5

Careline

Lash Boost Mascara

Careline Lash Boost Mascara 1枚目

Gives You Dramatic Length and Volume and Is Waterproof and Smudge-Proof

6

Innisfree

Skinny Microcara

Innisfree Skinny Microcara 1枚目

Its Skinny Wand Allows You to Get a More Precise Application

7

Sunnies Face

Lashlift

Sunnies Face Lashlift 1枚目

An Easy to Remove Mascara That's Made From Naturally-Derived Ingredients

8

ETUDE

Curl Fix Mascara

ETUDE Curl Fix Mascara 1枚目

Available in Black and Brown to Give You the Best Results

9

Clio

Kill Lash Superproof Mascara

Clio Kill Lash Superproof Mascara 1枚目

A Brown Mascara for Softer Makeup Looks

10

Benefit Cosmetics

BADgal Bang! Mascara

Benefit Cosmetics BADgal Bang! Mascara 1枚目

This Blue Mascara Will Make Your Eyes Pop

Product details
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No.1

MACExtended Play Perm Me Up Lash Mascara

From ₱1,500

Waterproof Yet Easily Washable for Healthy Lashes

Some people are a bit hesitant to purchase waterproof mascaras because they can be rough on the lashes during removal. But this one by MAC has an easily washable formula that can be removed using only warm water! On the other hand, it is sweat and humidity-resistant and offers a staying power of up to 16 hours.


With its lifting formula and a curved mascara wand, you'll get gorgeous, curly lashes after every application. The mascara wand grips even the tiniest hair strands, coating them from root to tip to enhance and define your lashes. It has lengthening properties as well, giving you that sexy and sultry look that's perfect for nighttime events. 


However, it does not feel heavy on the lashes and is flake, clump, and smudge-proof. It is also opthalmologist-tested and is safe to use for people who wear contact lenses. Lastly, it has a classic blackest black color that will make your lashes stand out. 

No.2

L'OrealVoluminous Lash Paradise Waterproof MascaraBlackest Black

From ₱599

Has Voluminous, Clump-Free Formula That Gives You Longer Lashes

Most people dream of having long, fluttery lashes, but falsies or lash extensions can be a bit expensive. However, a good mascara can do the trick! Thankfully, L'Oreal has got you covered with the Voluminous Lash Paradise Waterproof Mascara. It has an hourglass-shaped wand and a smooth glide formula that gives you trendy, feathery eyelashes.


It can curl and volumize your lashes, all while having a gentle formulation that those with sensitive skin and people who wear contacts will appreciate. It's long-lasting, waterproof, and smudge-proof, too, so you can use it during the daytime and nighttime for meetings or parties. Best of all, it contains synthetic beeswax that moisturizes the lashes. 

No.3

An Affordable Curling Mascara That Can Withstand 36 Hours of Wear

For those who are on a budget, check out this affordable yet effective curling mascara from Maybelline that gives you 36 hours of wear! Using curl-lock polymers, this mascara sets your curled lashes and makes its formula more waterproof and smudge-proof, so you can wear it all day or all night. 


This curling, lengthening, and volumizing mascara is also weatherproof, making it ideal for the Philippine climate. Plus, it dries instantly, so if you have multiple steps in your everyday makeup routine, you will save time with this mascara. 


It's opthalmologist-tested, too, so those who wear contact lenses are in the clear to use this. Many customers can vouch for this product, saying that Maybelline is a well-trusted brand that always delivers high-quality products.

No.4

Rare BeautyPerfect Strokes Universal Volumizing Mascara

From ₱1,350

Made for All Lash Types to Help You Achieve Full and Long Lashes

Get extra volume and length with this all-in-one mascara from Rare Beauty. What's more is that it can lift and curl your lashes, too! Made for all lash types, it gives you lush, long lashes, coating each eyelash hair evenly no matter how long or short it is. 


It has a buildable formula with a thick brush that will surely give you the volume you desire. It is also formulated with moisturizing ingredients like synthetic beeswax, which hydrates your lashes.


It's well-loved by customers all over the world, as it can help the lashes stay up. One customer also mentioned how it lengthens and separates every single lash that they have, giving them a defined "Bambi" look. If you're looking for a mascara that will help you get the lashes of your dreams, look no further than this product!

No.5

Gives You Dramatic Length and Volume and Is Waterproof and Smudge-Proof

If you want to get dramatic length and volume for your lashes without breaking the bank, go for this Lash Boost Mascara by Careline. Aside from helping you achieve long, thick lashes, it's waterproof and smudge-proof, too, so it won't smear, flake, or even clump. Thus, it can give you that wonderful doe-eyed effect.


It can lift and curl your eyelash hairs from root to tip and can last the whole day. This is perfect for daily wear, especially for students, since it is budget-friendly. Even though it's affordable, it's still highly effective, garnering good reviews from customers. Another thing that they love about is its minimalist packaging, which makes the mascara look really nice and sleek. 

No.6

Its Skinny Wand Allows You to Get a More Precise Application

From its name, this mascara, also known as the microcara, features a very skinny wand that allows you to coat even the shortest lashes that you have from root to tip. It's small but powerful, as it can lift and curl your lashes. Because of the size of the wand, you can also use it on your bottom lashes easily.


Many customers love it, saying that it's very lightweight. One even said that she couldn't feel it on her lashes at all! They also vouched that it doesn't clump, giving you a natural no-makeup makeup effect. For those who like wearing more minimalist makeup looks and are looking for a skin-friendly product, this mascara that's infused with botanical extracts is perfect for you!

No.7

An Easy to Remove Mascara That's Made From Naturally-Derived Ingredients

Some girls are blessed with naturally long or curly lashes and just want a mascara that can give them a little extra oomph. If you're one of them, we recommend getting this mascara from Sunnies Face! It is lightweight with a clean and gentle formula, as it contains 100% naturally-derived ingredients. 


In particular, it has shea butter and beeswax that condition the lashes. Aside from that, it also strengthens your lashes with arginine. So, it won't just give you a more defined look but also improve the health of your natural lashes


Additionally, it features a double-sided brush that curl, volumize, and lengthen the lashes. Plus, it is easy to remove, as you can simply wash it off with water! This item is best for those who typically wear light makeup and people who are trying to achieve that "clean girl" aesthetic.

No.8

ETUDECurl Fix Mascara

From ₱735

Available in Black and Brown to Give You the Best Results

Achieve long and curly lashes with ETUDE's Curl Fix Mascara!  Besides curling and lengthening your lashes, it is also waterproof and smudge-proof. It is lightweight and natural-looking, too, so if you don't like the look of thick and heavy lashes, this is the mascara for you!


It comes with a slim and dense mascara wand that curls and separates your lashes thoroughly, helping you achieve light and fluttery lashes. Since it's long-wearing, you can expect your curled lashes to stay for 24 hours. This product is available in both black and brown, which you can choose depending on the look that you're going for.

No.9

ClioKill Lash Superproof MascaraBR01 Choco Brown

From ₱763

A Brown Mascara for Softer Makeup Looks

Brown mascara is known to have a more natural finish compared to black mascara, so if you want to achieve a softer eye look, try this one out from Clio. Not only does it have the perfect chocolate brown color, but it will also give you curled, defined lashes without any clumping or smudging.


It has a long-wear formula, too, best for daily use. Users are all highly satisfied with this product, loving the effect that it has on their eyelashes. One customer mentioned that it made their lashes long and visible and that it's very easy to apply. Another one said that it doesn't feel heavy or irritating, making it great for those who wear minimal makeup.

No.10

Benefit CosmeticsBADgal Bang! MascaraBlue

From ₱1,660

This Blue Mascara Will Make Your Eyes Pop

Aside from its extreme lengthening and volumizing abilities, this mascara also comes in a bright blue color for bold makeup looks! It adds an instant pop of color that is perfect for those with smaller eyes or people who like experimenting with colorful makeup looks.


Its formula features aero-particles, which are derived from space technology. These make the mascara lightweight and easy to wear. To care for your lashes, it contains provitamin B5 to help thicken and strengthen the hairs. It's smudge-proof and water-resistant, too, ideal for partying the night away!

Expert's Comment About the Top 10 Products

Ida Siasoco
Visual and Makeup Artist
Ida Siasoco's Comment

Mascaras have a safety rating of 1 to 5 onwards, with 1 being the safest. You can check the product's rating through research online

Frequently Asked Questions

Below are some of the most asked questions on the web answered by the mybest team.

Does Putting On Mascara Every Day Damage the Lashes?

Putting mascara on every day may damage your lashes, especially if you don't remove it properly. Product build-up may occur, which can cause harm to your delicate lashes.

How to Effectively Remove Mascara?

Soak a cotton pad with makeup remover and place it over your eye for 30 seconds. This will dissolve the pigments and break down the mascara, so you can avoid aggressively rubbing your eye. Other makeup removers such as oils and balms are also non-abrasive options.

How to Avoid Clumping of Lashes When Applying Mascara?

When applying mascara, hold the wand horizontally as you apply it from the root. But when you get to the tip of your lashes, turn the wand vertically to achieve a clump-free look.

Complete Your Eye Makeup Look With These Products

Author: Bianca Angela Dela Cruz

Editor: Aprille Jarcia

How We Chose and Ranked Our Product Recommendations

Our buying guide was carefully researched and crafted by the mybest team of writers and editors, in collaboration with the expert featured in this article. We used the buying guide as a basis for choosing and ranking the product recommendations, and we looked at reviews and ratings from different E-commerce sites like Lazada, Shopee, and more.

Top 5 Mascaras

No. 1MACExtended Play Perm Me Up Lash Mascara

No. 2L'OrealVoluminous Lash Paradise Waterproof MascaraBlackest Black

No. 3MaybellineHypercurl Mascara

No. 4Rare BeautyPerfect Strokes Universal Volumizing Mascara

No. 5CarelineLash Boost Mascara

View Full Ranking

When you purchase products mentioned in the article, part of the sales may be returned to mybest.
The descriptions of each product is referenced from the content available from the manufacturer, e-commerce sites etc.

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