Local lipstick brands are now the rising stars in cosmetics. These homegrown products can definitely hold a candle to international ones in terms of quality. Plus, they typically come at a lower price, proving that completing your kikay kit doesn’t have to be expensive! If you’re feeling a little lost on which local lipsticks brands are good to try, we’re here to get you on track!
In this article, we will be giving you 10 of the best local lipstick brands you can purchase from e-commerce sites in the Philippines. Not only that, but we will also be walking you through the points to consider with a carefully curated buying guide fact-checked by visual and makeup artist Ida Siasoco.
Makeup artist and hairstylist since 2017 and has worked on various commercial and editorial projects. Likes to put glitter on everything and believes that "you can never put too much blush".
Our recommendation articles are carefully researched and crafted by the mybest Philippines team of writers and editors. To stay true to our company’s mission and vision to help users’ selection process easier, we also collaborate with experts from various fields to ensure that our content stays factual and useful.
Experts featured in this article only reviewed the content of our buying guide. They had no part in the selection or ranking of products or services listed.
The products and services listed are ranked independently by the editorial team based on the points mentioned in our thoroughly researched buying guide (as of 01-16-2023).
Here are some key points to consider:
For more detailed information, read through our buying guide below.
One thing you must consider when choosing a lipstick is your skin color or undertone. Determine first if your skin falls on the mestiza or morena side, or if you have a warm, neutral, or cool undertone. Then, check if the brand has a range of shades that would complement your skin.
You probably fall in the warm undertone category if your complexion has yellow, olive, or golden hues. Check if you look better with gold jewelry or if you tan easily under the sun. You may also determine a warm undertone if your veins appear green under your skin.
Lipsticks with warm shades like blazing reds and oranges and terracotta browns are best for persons with warm undertones, especially morenas. Alternatively, you can try shades that match your skin tone, like rosy hues and peach pink colors, if you're going for an MLBB shade.
You may have a cool undertone if your skin is blue, pink, or reddish in color. To tell if you have a cool undertone, check if silver jewelry suits you best, if your veins appear bluish under your skin, or if your skin burns more than it tans when exposed under the sun.
For cool undertones, blue- or purple-based lipsticks are the best match. Wine-hued lipsticks or cherry red color with a deep bluish tint are some examples of this. If you want to rock nude lips, a rosy, pinkish nude, or a taupe beige lipstick is recommended. For an MLBB look, choose soft pink, subdued crimson, or dusty nude shades.
Lipstick finishes do not only contribute to your lip’s overall look; they can also make your lips feel heavy or lightweight. Your lipstick’s wear time also depends on its finish. Below are some of the lipstick finishes you can choose from.
If you want to avoid frequent retouching, a matte lipstick is your best option. Among all lipstick finishes, matte lipsticks are the most long-lasting. They're also extremely pigmented, making them ideal for a fierce look with shades like deep red or wine.
However, because they cannot be easily removed, applying them may need a steady touch and exceptional precision. They are also often not hydrating, so it is not recommended for people whose lips tend to dry and chap easily.
Sheer lipsticks may fade easily, but they are the best finish if you want to go for a natural look. They have a shiny finish and often come in subtle colors. They typically glide easily and feel soft on the lips, so they are a good entry point for makeup beginners.
Satin is one of the most popular lipstick finishes. These lipsticks provide a larger selection of tints and colors compared to other finishes. They also give a great color payoff and can make your lips appear plump and bold without the drying effect. Moreover, satin lipsticks have a long wear time next to matte lipstick. It's also ideal for individuals who want a lipstick that lasts yet doesn't dry out.
With their rich consistency, creamy lipsticks are easier to apply all over your lips, and provide good coverage. What’s makes them better is that they typically have the most hydrating finish, so you don’t have to worry about dry or chapped lips when applying lipstick.
Lipsticks come in various types, including bullet, liquid, and marker. Some brands have standard packaging, while others offer more than one type, which is helpful for those who would like to experiment with the different types. Among these, bullet lipstick is the most common and popular type on the market. They are easy to use; plus, they are usually highly pigmented and buildable.
Liquid lipsticks, on the other hand, usually come with a matte finish that can last all day. They’re also usually more hydrating because of their liquid formulation. Aside from that, there are also crayon or marker-type lipsticks, with which you can highlight your cupid’s bow because they usually give a more precise application than the first two types.
Aside from picking a shade, you must also consider if your lips are hiyang with the lipstick. Inspecting the product’s label and specifications could help you decide on what lipstick will work best for you.
For people with lips that are sensitive and prone to drying, there are brands out there that use gentle and moisturizing ingredients. Examples of such ingredients are cocoa butter, sunflower seed oil, and hyaluronic acid, among others. Not only do they hydrate your lips, but they also help nourish them for a plumper look.
It’s also better to look for lipsticks with features such as smudge or transfer-proof. This is to ensure that your lipstick lasts longer and that you wouldn’t need to do frequent touch-ups. You may also check if a brand has a vegan or cruelty-free formulation if you want to make sure that you’re supporting an ethical and responsible brand.
Click to purchase
Nude and MLBB Shades Perfect for Every Skin Tone
Issy & Co.
Lightweight Lippies Made for Beginners
FS Features & Shades
Award-Winning Brand That Celebrates Pinay Beauty
All-Day Velvety Lipsticks With Extreme Color Payoff
Premium Quality Lipsticks That Are Long-Wearing
Dermatologically Tested Lipsticks for As Low as 99 Pesos
A Skin-Caring Brand With Ultra-Hydrating Lippies
Strokes Beauty Lab
Vegan-Friendly Click Stick Lipsticks That Condition Lips
Affordable Lipsticks With a Wide Range of Colors
Lip Essentials Brand That Promotes Pinoy Culture
Their best-selling lip product, Fluffmate, is a hit among beauty editors from magazines like Allure, Cosmopolitan, Editorialist, and more because of its universally flattering shades. It comes in a weightless matte finish and a silk-structure technology that gives a long wear time without the heavy feel. Plus, it's easy to apply. No wonder it's the go-to lipstick for many Filipinas!
If you think that's it, there's more! Its creamy formula also makes it perfectly blendable and breathable. Therefore, you can also apply the lipstick as an eyeshadow or as a blush. Furthermore, Sunnies Face has a cruelty-free and paraben-free formula for every product it offers, including skincare and other makeup products.
With the tagline "beauty made easy," this brand was created by a team of people who are interested in but were also intimidated by makeup. If you feel the same way, then you'll be happy to know that Issy & Co. offers a range of cosmetic products suitable for beginners. Their philosophy is that makeup should help you get the look you want at a minimal cost and effort.
And they do make good on their promise. For instance, their lipsticks are lightweight and can give a barely-there feeling. They are available in matte and creamy finishes, with a total of 30 shades that are universally flattering for all skin tones.
This brand also offers different lipstick types for you to explore. Aside from the usual bullet and liquid lipsticks, it also offers pen and cushion-type lippies, which are really what sets them apart. The slim pen offers steady application that's perfect for lipstick novices, while the cushion type allows even distribution and gives the trendy blurred lip look.
Hailed as the Beauty Award Winner by Preview and Cosmopolitan Magazines in 2006 and 2008, FS Cosmetics continues to produce quality makeup products that honor the beauty of Filipinas. Its best-selling lipstick line, the Filipiniana Lipstick, even has shades named after iconic Filipina characters like Gabriela and Maria Clara, among others.
FS's lipstick collection carries 60 shades both mestizas and morenas can choose from. These vary from matte to creamy and sheer finishes that feel weightless on the lips. They even offer a boost of hydration with ingredients like shea butter and rosehip oil. Another thing to note is that their formulation is vegan-friendly, non-sticky, and paraben-free.
All you need is one swipe of this all-day velvet lipstick for gorgeous lips! Colourette's sole lipstick line, Easy Matte, boasts a rich and creamy consistency that can be easily applied. It has a smooth, matte finish that won't dry out your lips and leaves them hydrated enough for a full day.
Easy Matte is available in 8 shades that are universally flattering, including the Felt Cute shade that suits cool undertones and the Snack shade for warm undertones. It also has a paraben- and sulfate-free formula, making it a safe option for makeup lovers.
For a wide range of lip essentials, Colourette has got you covered! Aside from lipsticks, it is also known for its lip balm and tint lines, Colourglaze and Colourtint, among other cosmetic products. This brand is also certified cruelty-free by PETA's Global Beauty Without Bunnies Program.
Owned by famous TV personality Anne Curtis-Smith, blk Cosmetics offers premium quality lipsticks and other cosmetic products at really affordable prices. Their lipsticks come in 50 shades you can choose from, whether you have a warm or cool undertone.
Moreover, this brand offers matte lipsticks in both liquid and bullet form, as well as a creamy multi-purpose lippie that you can also apply to your cheeks and eyelids. Their lipsticks also use botanical extracts like rosehip and camellia oil to keep your lips hydrated while maintaining a long wear time. With blk Cosmetics, you can enjoy vibrant lip colors all day long!
Getting fierce and bold lips doesn't have to be expensive with VICE's lipstick collection! This brand is owned by another TV personality and comedian, Vice Ganda. With its Good Vibes, Matte For All, and Phenomenal lipstick lines, VICE offers matte finishes in bullet and liquid form, along with its Ganda Lang line of creamy lipsticks.
Its 36 shades are named after the celebrity's famous catchphrases like "Pak Ganern" and "Ganda Ka?" and cover warm, cool, and nude shades, all of which are vegan, cruelty-, and paraben-free. These lipsticks are dermatologically tested safe for all skin types, too. With all of these features, it's clear that this brand is true to its mission to make beauty accessible to all!
With Happy Skin's claim to fame as a “skin-caring makeup brand,” you can be assured of their products that actually go beyond the surface. This homegrown brand carries lipsticks and makeup products that are made for all skin types and are nourishing as well.
Their lipstick collection, for instance, is infused with intensely hydrating ingredients like hyaluronic acid, cupuacu butter, and cranberry seed oil, which are four times more moisturizing than other ingredients. They come in a weightless, soft matte finish in crayon, squeeze tube, and liquid forms, perfect for daily use.
You're sure to find a match with their wide range of shades, too. Their crayon matte lippie is available in 11 shades, while the lip mousse is available in 14 shades. Their lip products also cover tinted lip balms, glosses, and oils that are also paraben- and cruelty-free.
Branching out from a premier eye beauty studio, Strokes Beauty Lab was established in 2020 and now offers a variety of cosmetic products. One of these is the Velvet Click Stick, Strokes' line of vegan-friendly and cruelty-free lipsticks.
Its 9 available shades complement people with warm and neutral undertones, from its fiery red Viper shade to the pinkish MLBB shade Lady Luck. This matte lipstick also moisturizes and conditions your lips with plant-based ingredients, including sunflower seed oil and squalane.
Moreover, this lipstick has a lightweight, matte finish with a creamy texture that lasts long and is easy to apply. What also distinguishes it from other brands is its unique and cost-effective click stick packaging that allows you to get just the exact amount of product you need with one click!
If you're looking for a lipstick brand that you can easily spot in any mall or drugstore in the country, you can't go wrong with Ever Bilena! This very familiar brand offers a wide variety of cosmetic products that won't break the bank with their affordable prices, yet do not fall short in terms of quality.
For lipsticks, Ever Bilena carries almost every lipstick type—bullet, liquid, and crayon, so you can choose what is most comfortable for you to use. They have a whopping range of 61 shades, including nudes, reds, pinks, wines, and more for every skin tone.
Most of EB's lippies are in matte finish, but they also have the Evera Magic Lipstick that provides a creamy finish, which will also give your lips a much-needed dose of moisture. Moreover, their lippies do not contain parabens and are 100% cruelty-free.
Lip Pinas is a local brand with the tagline "Gawang Filipina, Para sa Filipina," that will surely appeal to Pinays, especially those with warm undertones. It has a variety of warm-shaded lipsticks, lip tints, and glosses that suit morenas well. The brand was established in 2019 as an online retail business and is now expanding worldwide through international resellers and distributors.
Their bullet lipstick line, Kolor, has variants that are named after Filipino festivals such as Sinulog, Pahiyas, and Masskara. And just as their colorful names suggest, these lipsticks are highly pigmented and will definitely give your lips a vibrant look.
Not only that, they are extremely wearable because of their skin tone hues and don't feel heavy on the lips despite their matte finish. The formula is also paraben-and cruelty-free. The only downside with their lipsticks is that they are, according to users, quite stiff and don't glide easily when applied to the lips.
During the pandemic, the type of finish might also affect your decision of choosing an "everyday" lipstick. Some products are marketed as mask-transfer proof, but some of them tend to be matte and drying.
Below are some of the most asked questions on the web answered by the mybest team.
Homemade lipsticks are typically made of natural ingredients like beeswax, olive oil, coconut oil, or shea butter, among others. These ingredients are considered safe, for as long as you're not allergic to them.
For most Filipinos, lipsticks that are in rosy pink shade with brown undertones are recommended, especially for kayumanggi skin. A perfect example of this is NARS' Dolce Vita lipstick, which has a dusty rose color.
Some lipsticks, especially waterproof, transfer-proof, or smudge-proof ones, are very hard to remove with only a wet wipe or cotton. For lipsticks that are quite stubborn, you may use micellar water, plant-based oils, or any other cleanser that removes all kinds of makeup residue.
Gone are the days when "local" relates to subpar quality. Flaunt your gorgeous Filipina skin with these local beauty products you can buy online!
Author: Kate Basa
Editor: R. Umlas
Our buying guide was carefully researched and crafted by the mybest team of writers and editors, in collaboration with the expert featured in this article. We used the buying guide as a basis for choosing and ranking the product recommendations, and we looked at reviews and ratings from different E-commerce sites like Lazada, Shopee, and more.
No. 1：｜Sunnies Face
No. 2：｜Issy & Co.
No. 3：｜FS Features & Shades
No. 4：｜Colourette Cosmetics
No. 5：｜blk Cosmetics
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When you purchase products mentioned in the article, part of the sales may be returned to mybest.
The descriptions of each product is referenced from the content available from the manufacturer, e-commerce sites etc.
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