10 Best Local Lipstick Brands in the Philippines 2023 | Buying Guide Reviewed by Visual and Makeup Artist

With the tagline "beauty made easy," this brand was created by a team of people who are interested in but were also intimidated by makeup. If you feel the same way, then you'll be happy to know that Issy & Co. offers a range of cosmetic products suitable for beginners. Their philosophy is that makeup should help you get the look you want at a minimal cost and effort. 

And they do make good on their promise. For instance, their lipsticks are lightweight and can give a barely-there feeling. They are available in matte and creamy finishes, with a total of 30 shades that are universally flattering for all skin tones. 

This brand also offers different lipstick types for you to explore. Aside from the usual bullet and liquid lipsticks, it also offers pen and cushion-type lippies, which are really what sets them apart. The slim pen offers steady application that's perfect for lipstick novices, while the cushion type allows even distribution and gives the trendy blurred lip look.

Hailed as the Beauty Award Winner by Preview and Cosmopolitan Magazines in 2006 and 2008, FS Cosmetics continues to produce quality makeup products that honor the beauty of Filipinas. Its best-selling lipstick line, the Filipiniana Lipstick, even has shades named after iconic Filipina characters like Gabriela and Maria Clara, among others.

FS's lipstick collection carries 60 shades both mestizas and morenas can choose from. These vary from matte to creamy and sheer finishes that feel weightless on the lips. They even offer a boost of hydration with ingredients like shea butter and rosehip oil. Another thing to note is that their formulation is vegan-friendly, non-sticky, and paraben-free.

All you need is one swipe of this all-day velvet lipstick for gorgeous lips! Colourette's sole lipstick line, Easy Matte, boasts a rich and creamy consistency that can be easily applied. It has a smooth, matte finish that won't dry out your lips and leaves them hydrated enough for a full day. 

Easy Matte is available in 8 shades that are universally flattering, including the Felt Cute shade that suits cool undertones and the Snack shade for warm undertones. It also has a paraben- and sulfate-free formula, making it a safe option for makeup lovers.

For a wide range of lip essentials, Colourette has got you covered! Aside from lipsticks, it is also known for its lip balm and tint lines, Colourglaze and Colourtint, among other cosmetic products. This brand is also certified cruelty-free by PETA's Global Beauty Without Bunnies Program.

Owned by famous TV personality Anne Curtis-Smith, blk Cosmetics offers premium quality lipsticks and other cosmetic products at really affordable prices. Their lipsticks come in 50 shades you can choose from, whether you have a warm or cool undertone. 

Moreover, this brand offers matte lipsticks in both liquid and bullet form, as well as a creamy multi-purpose lippie that you can also apply to your cheeks and eyelids. Their lipsticks also use botanical extracts like rosehip and camellia oil to keep your lips hydrated while maintaining a long wear time. With blk Cosmetics, you can enjoy vibrant lip colors all day long!

Getting fierce and bold lips doesn't have to be expensive with VICE's lipstick collection! This brand is owned by another TV personality and comedian, Vice Ganda. With its Good Vibes, Matte For All, and Phenomenal lipstick lines, VICE offers matte finishes in bullet and liquid form, along with its Ganda Lang line of creamy lipsticks. 

Its 36 shades are named after the celebrity's famous catchphrases like "Pak Ganern" and "Ganda Ka?" and cover warm, cool, and nude shades, all of which are vegan, cruelty-, and paraben-free. These lipsticks are dermatologically tested safe for all skin types, too. With all of these features, it's clear that this brand is true to its mission to make beauty accessible to all!

With Happy Skin's claim to fame as a “skin-caring makeup brand,” you can be assured of their products that actually go beyond the surface. This homegrown brand carries lipsticks and makeup products that are made for all skin types and are nourishing as well. 

Their lipstick collection, for instance, is infused with intensely hydrating ingredients like hyaluronic acid, cupuacu butter, and cranberry seed oil, which are four times more moisturizing than other ingredients. They come in a weightless, soft matte finish in crayon, squeeze tube, and liquid forms, perfect for daily use. 

You're sure to find a match with their wide range of shades, too. Their crayon matte lippie is available in 11 shades, while the lip mousse is available in 14 shades. Their lip products also cover tinted lip balms, glosses, and oils that are also paraben- and cruelty-free.

Branching out from a premier eye beauty studio, Strokes Beauty Lab was established in 2020 and now offers a variety of cosmetic products. One of these is the Velvet Click Stick, Strokes' line of vegan-friendly and cruelty-free lipsticks.

Its 9 available shades complement people with warm and neutral undertones, from its fiery red Viper shade to the pinkish MLBB shade Lady Luck. This matte lipstick also moisturizes and conditions your lips with plant-based ingredients, including sunflower seed oil and squalane. 

Moreover, this lipstick has a lightweight, matte finish with a creamy texture that lasts long and is easy to apply. What also distinguishes it from other brands is its unique and cost-effective click stick packaging that allows you to get just the exact amount of product you need with one click!

If you're looking for a lipstick brand that you can easily spot in any mall or drugstore in the country, you can't go wrong with Ever Bilena! This very familiar brand offers a wide variety of cosmetic products that won't break the bank with their affordable prices, yet do not fall short in terms of quality.

For lipsticks, Ever Bilena carries almost every lipstick type—bullet, liquid, and crayon, so you can choose what is most comfortable for you to use. They have a whopping range of 61 shades, including nudes, reds, pinks, wines, and more for every skin tone. 

Most of EB's lippies are in matte finish, but they also have the Evera Magic Lipstick that provides a creamy finish, which will also give your lips a much-needed dose of moisture. Moreover, their lippies do not contain parabens and are 100% cruelty-free.

Lip Pinas is a local brand with the tagline "Gawang Filipina, Para sa Filipina," that will surely appeal to Pinays, especially those with warm undertones. It has a variety of warm-shaded lipsticks, lip tints, and glosses that suit morenas well. The brand was established in 2019 as an online retail business and is now expanding worldwide through international resellers and distributors.

Their bullet lipstick line, Kolor, has variants that are named after Filipino festivals such as Sinulog, Pahiyas, and Masskara. And just as their colorful names suggest, these lipsticks are highly pigmented and will definitely give your lips a vibrant look. 

Not only that, they are extremely wearable because of their skin tone hues and don't feel heavy on the lips despite their matte finish. The formula is also paraben-and cruelty-free. The only downside with their lipsticks is that they are, according to users, quite stiff and don't glide easily when applied to the lips.